Pitchfork introduced Alter ego as an album that Lisa wants you to believe she is a multifaceted person.
With the album name meaning falling version, the Thai singer and rapper released 13 songs through 5 different versions of herself - Roxi, Kiki, Vixi, Sunni and Speedi.
Pitchfork notes that this is like a "marketing trick" of Lisa to release many different physical album designs (CDs).
This also gave Lisa a big challenge: Lisa, a member of the Kpop girl group that set a record for Blackpink, needs to convince you that she has depth without the need for the same group members. But Alter ego proves that she doesnt have that.
When reviewing the album's songs in detail, Pitchfork critic Joshua Minsoo Kim commented that "Born again" is a mediocre disco song in Dua Lipa's style, while "Dream" is a cheap ballad.
Pitchfork pointed out that when working in Blackpink, Lisa's role was to bring seductive moments to the songs (through short clips), which limited her reach, but it had a purpose.
When she was given the task of performing a full song (in her solo album), Lisa made the songs boring.
She performs like a second-place B Cardi in Fxck Up The World, its not until Future comes along that we hear some personality... This also happens in other songs like Rapunzel featuring with Megan Thee Stallion, Pitchfork wrote.
While experimenting with new styles, "Rockstar" is the closest song to "traditional" Kpop, but the adventure only goes so far as to be a leopard chord reminiscent of Travis Scott produced by Tame Impala.
According to Pitchfork, the songs that are more or less novel in Lisa's solo album are "Moonlit Floor (Kiss Me)" - adding more sexiness compared to the original version of the band Sixpence None the Richer; or the rhythmic part of the song "When I'm With You" collaborated with Tyla.
Just one sentence in Fxck Up the World summarizes the entire experience: They want the old Lisa, so listen to my old music. It's hard to imagine who doesn't want to (do that)," the music site concluded in a sarcastic way.
In addition, the British newspaper The Guardian gave the album Alter ego 4/10 points with the comment: Its like a debut album of a big record label that developed strongly in the 2010s: meticulously crafted, professional, full of trendy guests.
And perhaps for these reasons, it is not like a special statement from a solo artist to affirm his personal identity, but like an effort to experiment with a group of ways to achieve the success of a superstar.
The Guardian said that Lisa favored to mention brands and show off her wealth. The lyrics "When I walk by, I hear them say/That's money" in "Rapunzel" are like superficial chewing of American hip-hop models that have been outdated for 12 years.
The British newspaper assessed Lisa's "me" as outdated, because "we are living in the age of Sabrina Carpenter using ballads to make bitter farewells and Doechii rapping about depression", but Lisa still sings ballads for gentle emotions, while rapping for aggression.
Finally, Guardian concluded, album Alter ego is said to be about exploring Lisas 5 separate crossroads, but in fact, only the guests are really outstanding.
