On February 27, LLOUD Company officially responded to the issue of Lisa (Blackpink)'s highly anticipated debut solo album - "Alter ego" - which was recently leaked online.
In the statement, LLOUD expressed excitement about the upcoming album release, as well as deep disappointment about the illegal leaked information.
The company assured fans that they were taking the situation seriously and actively working with the US record label RCA Records to resolve the issue.
LLOUD acknowledged the role of fans in announcing the leaked album to the company and expressed gratitude for the affection and support of fans.
The company reassured the public that appropriate actions were being taken quickly and diligently.
Despite the leaked information, LLOUD emphasized: "We want everyone to enjoy the album, images and world of Alter ego that we have worked hard to create for all of you, when the album is officially released worldwide on Friday (February 28".
Lisa's solo album "Alter ego" is one of the most anticipated K-pop artist music projects this year.
The album includes 15 songs, including 4 previously released songs: "Rockstar", "New Woman" featuring Rosalia, "Moonlit Floor" and "Born again" featuring Doja Cat, Raye.
Among the new songs, there are many collaboration products with other international artists including "FXCK UP THE WORLD" featuring Future, "Rapunzel" featuring Megan Thee Stallion, "When I'm With You" featuring Tyla.
In addition, the two songs FXCK UP THE WORLD and Rapunzel will have solo versions by Lisa.
However, 3 days before the album was released, fans discovered that almost all of the album's new songs had been leaked on social media.
Fans quickly reported the news to Lisa on livestream, and sent mail (eliness letter) to LLOUD and RCA Records to resolve the incident.
However, as of February 27, the songs from the album Alter ego are still popular online and have not been copyrighted or silenced.
Lisa's fans criticized RCA Records (a major record label in the US, under Sony Music Entertainment) for distributing and delivering the album too soon to customers.
Many fans revealed that they received their albums 4-5 days in advance. Even at some retail stores, Lisa's albums were on sale a few days in advance.
The problem of album leakage before release has occurred with many famous artists in the world such as Lana Del Rey, Lady Gaga, Katy Perry, Dua Lipa. This can directly affect the performance, recognition when the album is released, and is something that no artist wants.
The album Alter ego was officially released globally at 0:00 on February 28. Then, at 12 noon on the same day, Lisa released the MV "FXCK UP THE WORLD" on YouTube.
Meanwhile, Lisa will perform with Doja Cat and Raye at the 2025 Oscar awards ceremony, held on March 2, at the Dolby Theater, Hollywood (USA).
