According to data compiled from the online platform, the 40-episode work has completed broadcasting in fast-track format, but has not created the expected effect. The average viewership is estimated at only about 2.95 million views/episode (according to Van Hop statistics), ranking last among the TV series broadcast in the same year.
Notably, the film has almost no advertising throughout the broadcast process. This shows weak commercial ability, as it does not attract accompanying brands. In the context that projects in the same segment often rely on advertising to increase revenue, the "blank advertising" is seen as a clear signal showing the limited appeal of the work.
Regarding the temperature index - a measure of audience interest on digital platforms - "Sống lại từ hồ băng" also did not meet expectations. On iQIYI, the film only peaked at about 5,906 heat points, while on Tencent Video, the highest number recorded was 21, 315 points. This is a low level compared to many ancient costume projects of the same investment scale.
In terms of professional and audience reviews, the work continues to disappoint. On the Douban platform, the film opened at a score of 3.2/10 with about 8,000 reviews, but quickly dropped to 3.0 points after only one week, although the number of scorers increased to nearly 19,000. This score is a rare low for an S-rated project (large project).
Before airing, "Sống lại từ hồ băng" was once expected to continue the success of the historical film genre, even being likened to "Sở Kiều truyện 2" - a famous work before that. However, reality shows that the film did not create a breakthrough in both content and media effects. The indicators of discussion, coverage and reputation are all low, without significant bright spots.
Observers believe that the failure of the film comes from many factors, including a script that lacks breakthroughs, character building that is not attractive enough, and fierce competition from projects at the same time. In addition, relying on the names of young actors like Ly Quan Nhue but not having an effective promotion strategy also makes it difficult for the film to reach the general audience.
From a large-investment project, broadcasting simultaneously on two leading platforms, "Sống lại từ hồ băng" (Reviving from the frozen lake) has become a typical example of a completely failed work.
