The workshop is an activity organized by the Department of Journalism, Culture Newspaper (Ministry of Culture, Sports and Tourism) in coordination with the Hanoi Association of Small and Medium Enterprises (HANOISME).
The event is a specific activity contributing to the implementation of Resolution 68-NQ/TW issued by the Politburo. The Resolution is an important basis for arousing the development momentum of the private economic sector, contributing to the country's economic growth.
With the theme "press accompanies the construction and development of corporate culture in the new era", the workshop clarified the key role of journalism in conveying, spreading and promoting corporate cultural values, helping to form a healthy, transparent and sustainable business environment in the context of international economic integration and digital transformation.
Speaking at the opening of the Workshop, Mr. Ho An Phong, Deputy Minister of Culture, Sports and Tourism affirmed that mainstream journalism is a prestigious channel for developing corporate brands, a bridge between businesses and the state and society.
According to Mr. Ho An Phong, there is a two-way relationship, a strategic relationship between the press and businesses. To develop the press, there must be resources from businesses.
Businesses need journalism to tell the story of their culture and products to the world. Official press is both a channel to convey the story of businesses and an example of reflecting corporate culture to the world, an honest, correct and objective advertising tool.
Speaking at the workshop, Mr. Nguyen Anh Vu - Editor-in-Chief of Van Van Newspaper affirmed that in the era of digital transformation, deep integration and strong globalization, the press has more opportunities and responsibilities in accompanying businesses to build and develop a corporate culture in the direction of humanity, integrity, responsibility and innovation.
The workshop was attended by more than 300 delegates, including leaders of departments, ministries, branches, leaders of press agencies, businesses, experts, researchers, and professional social organizations.
With the participation of managers and experts, this workshop recorded many presentations from speakers who are leaders of a number of press agencies, the Vietnam Association for the Development of Corporate Culture, representatives of leaders of a number of typical enterprises...
In addition, there are comments from businesses in the fields of technology, manufacturing, internal communications and creative startups.
The workshop is not only a place to summarize experiences and share experiences, but also an inspirational forum to spread success stories, promote corporate cultural values, and connect new initiatives. This is also a highlight event to celebrate the 100th anniversary of the Vietnam Revolutionary Press Day (June 21,25 - June 21, 2025).
