This helps Blackpink surpass BTS to become the first music artist in the world to achieve this achievement. The new figure once again shows the group's strong influence on digital platforms as well as its leading position in the international music scene.
According to updated data on February 21, Blackpink's official YouTube channel has reached 100 million followers after about 9 years and 7 months of operation, since joining the platform on June 29. 2016. During this time, the group has uploaded a total of more than 600 videos, including music videos, teasers, behind-the-scenes, vlogs and many content for fans.
Total views on the channel currently reach about 41 billion, reflecting the persistent appeal of the group's music products and images. Many Blackpink videos are continuously in the K-pop MV group with the highest views of all time, contributing to expanding the coverage of Korean music in the global market.
The new achievement is the next step in the series of records that Blackpink set on YouTube. Previously, the group held the position of music artist with the most registered channels, and also owned a series of MVs exceeding billions of views in a short time. Reaching the milestone of 100 million registered people is not only meaningful in terms of numbers but also shows the great level of connection between the group and the international fan community.
This milestone comes at a time when Blackpink is preparing for a music comeback. The group is expected to release their third mini album called Deadline on February 27, marking their return with a full squad after a period of focusing on personal activities. Information about the album quickly attracted great attention from global fans.
In addition, Blackpink has just closed the Deadline world tour with three performance nights at Kai Tak Stadium in Hong Kong (China), attracting a large audience. Continuous activities show that the group still maintains great attraction both on online platforms and live stages.
With a new milestone on YouTube, Blackpink continues to consolidate its position as one of the globally influential K-pop icons, while showing the increasingly important role of digital platforms in artist development strategies today.
