The return of stars
In particular, Bui Anh Tuan's return is considered the highlight of this year's music season. Over the years, Bui Anh Tuan has completely disappeared from digital music platforms and YouTube. He occasionally returns to sing music for movies, music for TV shows or rarely appears at a few events and music nights of his colleagues.
This ballad singer once had a large fan base, his disappearance also made fans regretful. Therefore, when the male singer released an EP called B.U.I, collaborating with singer Trung Quan, he attracted attention right from the time the project was announced.
Singer Phuong Thanh also created attraction with the audience when she returned with "Me Cung 79" after participating in "Sister Who Makes Wave". Me Cung 79 is full of opinion, showing off Phuong Thanhs powerful voice. The song is about the confidance of a girl in love with special vibrations when finding the "love" of her life. The song has just been released and has entered the YouTube trending list and become a trend of the audience when it was compared to the female version of Rebirth.
After the program "Sister Who Makes Wave 2024", Phuong Thanh said she received many invitations to perform at home and abroad. Therefore, the female singer wants to give the audience a new music product that marks her career journey.
In addition to Phuong Thanh, taking advantage of the appeal of "Anh trai vu ngan cong", singer Dang Khoi also returned with a new composition after 10 years of pursuing a career. Dang Khoi released the album "Ong co visual" with 8 songs. According to the male singer's interpretation, titling the album is a humorous way to say about his age, that when he was in his 50s, he found his appearance still youthful, "the older the ginger, the more spicy".
Unable to reach the audience
Although there are many advantages of being famous singers with a certain number of fans, when returning to the Vietnamese music market with many changes and trend updates, singers also face many difficulties. In particular, Bui Anh Tuan's new product has not had a high impact, many music experts affirmed that "B.U.I" is a step back in the male singer's career when the songs do not have much potential and cannot reach new audiences.
Singer Dang Khoi admitted to reporters that his return after many years of absence does not have to compete for YouTube trending top or music records because he knows that the current music market has many changes and great competition.
Singer Ho Quynh Huong and Huong Tram are also 2 cases returning after several years of silence. With Ho Quynh Huong, she released "Thanh am tim". After more than 1 week of release, the song reached more than 1.3 million views on YouTube, but most of the main audience is still the previous generation of listeners to her music, without a new audience.
Or like Huong Tram, after a few years studying abroad, she struggled to return to the Vietnamese music scene. In particular, her new products such as: Lalala, Je ne aller grand... do not have a large number of viewers. The songs have only a few million views, much less than the peak of her career with many hits from tens of millions to hundreds of millions of views such as "Em chi mua".
There are some singers who have returned but still maintain the old musical color and affirmed that they have no intention of competing with the current Vietnamese music market. That case must be mentioned in the album "Smile" by Nguyen Thao collaborating with musician Vo Thien Thanh. After 16 years of release, Smile clearly shows the singers personality and direction in music.
In general, the music products of the returning famous stars all have a certain audience. However, many people struggled and encountered many difficulties to reach new audiences. In particular, at a time when the Vietnamese music market has changed a lot, new music trends are constantly emerging, making the music race even fiercer and more eliminating.
