The biggest difference between Anh trai say hi, Em xinh say hi compared to Call Me by Fire, Sister Who Makes Wave is the use of the performance song. If producer Yeah1 ( Yeah1 Group Joint Stock Company) used a series of famous and classic songs to include in Call Me by Fire, Sister Who Makes Wave, Dat Viet VAC - the production unit of Anh trai say hi, Em xinh say hi used songs composed, produced, and arranged by the crew.
A representative of a company responsible for digital content and exploiting tac rights and rights on digital platforms said that this is a wise "Strategy" of the producer of Anh trai say hi, Em xinh say hi.
Currently, Em xinh say hi is on air. The show shows potential appeal despite only having just released 3 episodes. The performances at Livestage 1 (stage performance) have climbed to the top trending on the YouTube platform. When these performances create strong "viral" and high views, the producer will be paid 55% of the total revenue to the channel owner by the YouTube platform.
The programs Anh trai, Em dep on TV, when broadcast, achieved high ratings (viewership index), the producer also had a large revenue from advertising. In addition, they also call for sponsorship for production stages from large enterprises.
With many sources of income from platforms, the producers of Anh trai say hi, Em xinh say hi do not even have to pay for the copyright, because the songs and music performances in the program are all done by the crew of music director JustaTee.
Meanwhile, Call Me by Fire or Sister Who Makes Wave "used" a huge amount of rights when they used most of the songs that were famous and well-known in the market.
Call Me by Fire's music production model is completely different from Anh trai say hi. They have a policy of renewing and remaking available songs.
Many performances of Call Me by Fire also caused a storm on social networks, attracting a large number of views on digital platforms such as YouTube when they mixed and renewed, for example, Huong ta la (composed by Phan Manh Quynh), Me yeu con (songwriter Nguyen Van Ty), Co khong lu mat dung tim (songwriter Bui Cong Nam), Nguoi la (Chau Dang Khoa), Doi sai (Ho Hoai Anh), Chiec khan Pieu (songwriter Doan Nho)...
Along with Call Me by Fire, Yeah1 also produced 2 Sister Who Makes Wave seasons with a huge volume of songs, including a series of famous hits that "made waves" in the market such as: Dai minh tinh, Diem xua, Mai dinh lang bien, Chi Nga em nang, Di du di...
According to the representative of BH Media - the company responsible for collecting royalties for authorized authors, the producers of Call Me by Fire and Sister Who Makes Wave will have to pay a huge amount of royalties. When they used the song to make a TV show, they had to pay for the copyright.
After these performances are replayed on YouTube, there will be copyright issues again. Continue, the program will use these songs to organize continuous concerts, sell tickets, attract tens of thousands of audiences... they will have to pay the copyright to the author of the work based on ticket sales revenue".
The payment of copyright to authors is becoming increasingly tightened and more professional, especially in the context of the explosion of digital music platforms. Each platform will have its own way of calculating taction rights.
Every time a song is used on different platforms with different functions, the producer or singer will have to pay attention to the copyright fee they have to pay the author.
Therefore, compared to Call Me by Fire or Sister Who Makes Wave, the producers of Anh trai say hi and Em xinh say hi have "oked" a copyright fee when they took advantage of the resources of the ability to compose and write music from the production team and the artists participating in the program.
