Son Hai Group's daughter-in-law and Vietnamese beauties in the branded goods race

Hồng Anh |

Son Hai Group's daughter-in-law and 2 Vietnamese beauties both have in common that they own a collection of jewelry and handbags worth from hundreds of millions of dong to billions of dong.

The intersection in the style of the daughter-in-law of Son Hai Group - Do Ha and runner-up Kieu Loan, Miss Thanh Thuy is the priority given to the iconic product lines of brands such as Cartier, Tiffany & Co. or Hermes. These items are not only of high economic value but are also considered a measure of the level of image investment in the entertainment industry.

After marrying the son of the Chairman of Son Hai Construction Group, Miss Do Ha appeared with less frequency, but every time she appeared, she was accompanied by expensive outfits and accessories. Her style focuses on minimalism but has high value.

At a recent event, the beauty from Thanh Hoa attracted attention when wearing an accessory set with a total estimated value of nearly 900 million VND. Specifically, she used a Cartier Juste un Clou 18K gold bracelet studded with diamonds, priced at over 154 million VND.

Con dau tap doan Son Hai - Hoa hau Do Ha. Anh: NVCC
Son Hai Group's daughter-in-law - Miss Do Ha. Photo: NVCC

Previously, on some party occasions, she also wore outfits combined with handbags and branded shoes with a total value of up to 450 million VND. Do Ha's current style is considered to pursue an elegant image, true to the standards of a generous family lady.

Different from Do Ha's gentleness, A hau Kieu Loan builds the image of a trendy artist with a diverse collection of handbags and jewelry. She is one of the few young beauty queens who own items in the hard-to-reach segment of luxury brands.

The most notable is her appearance with a Mini Hermes Kelly bag made of crocodile leather (Beton Matte Alligator). This is a limited-volume product line, with a market price of about 2.2 billion VND. Along with that, Kieu Loan often coordinates with bracelet models from Van Cleef & Arpels and Cartier, each item costs from 240 million to more than 250 million VND.

Owning designs from these fashion houses shows the beauty queen's serious investment in building a personal brand associated with the high-end fashion industry.

A hau Kieu Loan. Anh: NVCC
Runner-up Kieu Loan. Photo: NVCC

As Miss International, Thanh Thuy is having a clear change in fashion style. She is switching from a youthful female student image to a luxurious style, often appearing at major events with sophisticated jewelry sets.

The beauty is often chosen to wear designs from the jewelry brand Tiffany & Co., typically the HardWear line. Combining cut-out evening gowns with necklaces and diamond earrings helps Thanh Thuy complete her appearance when performing international responsibilities.

Compared to Do Ha or Kieu Loan, Thanh Thuy's way of using branded goods focuses more on jewelry to create accents for her appearance in public appearances as a beauty representative.

Hoa hau Thanh Thuy. Anh: NVCC
Miss Thanh Thuy. Photo: NVCC

The use of expensive accessories by Do Ha, Kieu Loan and Thanh Thuy reflects the general trend of current beauty queens in affirming their position and image.

Each person, depending on personal conditions and career orientation, creates a unique style for themselves through luxury items.

Hồng Anh
RELATED NEWS

Vietnamese fashion and secrets behind dresses chosen by international stars

|

Vietnamese fashion is expected to become a key cultural industry by 2030, with a vision to 2045.

The expensive bag of Son Hai Group's daughter-in-law

|

This is a designer bag that the daughter-in-law of Son Hai Group - Miss Do Thi Ha often uses.

Showbiz beat: Son Hai Group's daughter-in-law shows off her cooking skills to attract 7 million views

|

Actor Quang Tuan's achievements in 2025, Son Hai Group's daughter-in-law - Miss Do Ha shows off her talent in cooking sweet soup are the entertainment highlights on December 15.

Coach Kim Sang-sik refuses to share about Dinh Bac's injury

|

On the afternoon of January 19, coach Kim Sang-sik attended a press conference before the 2026 AFC U23 Championship semi-final match between U23 Vietnam and U23 China.

The 14th Party Congress in the brilliant colors of flags and flowers in Hung Yen streets

|

Hung Yen - Hung Yen these days is brilliant with flags, flowers, banners, slogans, spreading a joyful atmosphere towards the 14th Party Congress.

Progress of the trillion-VND sea gate overpass project in Hue

|

HUE - The coastal road project and Thuan An sea gate overpass are being accelerated, expected to be completed in the second quarter of this year.

Bac Ninh brilliantly celebrates the 14th Party Congress with flags and flowers

|

Bac Ninh - Every commune and ward in the province is bustling with flags, flowers, banners, and propaganda slogans, towards the 14th National Party Congress.

Sidewalks in the center of Ho Chi Minh City change after the campaign to restore urban order

|

Ho Chi Minh City - After the Ho Chi Minh City Traffic Safety Board launched a campaign to rectify urban order, many central sidewalks have become airy, and the urban appearance has changed.

Vietnamese fashion and secrets behind dresses chosen by international stars

Hồng Anh |

Vietnamese fashion is expected to become a key cultural industry by 2030, with a vision to 2045.

The expensive bag of Son Hai Group's daughter-in-law

Hồng Anh |

This is a designer bag that the daughter-in-law of Son Hai Group - Miss Do Thi Ha often uses.

Showbiz beat: Son Hai Group's daughter-in-law shows off her cooking skills to attract 7 million views

Hồng Anh |

Actor Quang Tuan's achievements in 2025, Son Hai Group's daughter-in-law - Miss Do Ha shows off her talent in cooking sweet soup are the entertainment highlights on December 15.