Resolution 80-NQ/TW of the Politburo on cultural development sets expectations for 2030, developing cultural industries contributing 7% of GDP; forming from 5 - 10 national brands in the cultural industry such as: Cinema, performing arts, cultural tourism, design and fashion...
In the field of fashion, many years have recorded the efforts to reach international level of many designers.
A series of world-famous stars such as Lisa Blackpink, Selena Gomez, Rhihanna, Katy Perry... have chosen to wear designs by Vietnamese designers.
However, this journey does not lay roses, requiring patience and great effort from the designers.
Sharing with Lao Dong reporters, designer Huynh Bao Toan said that to reach world stars, designers must comply with separate rules: "Designers usually do not work directly with artists but through stylists. Clothing is sent to the star's "clothing room" for them to choose according to their preferences.
Designers often have to sponsor 100% of the cost, even pay money for artists to wear clothes. In return is the right to use images to promote the brand," designer Huynh Bao Toan revealed.
The designer added that due to geographical distance, the outfit must achieve absolute accuracy in measurements. Just a small mistake that causes the design to be edited, the star will be willing to skip that design.
Although the production cost of a design for an international star according to Huynh Bao Toan's revelation is "not up to 100 million VND", the risk lies in the fact that: Sending things but not necessarily wearing them.
This is a risky investment method. We made clothes for Nicki Minaj many months ago but she hasn't worn them yet. You will never know for sure whether your design will appear or not," designer Huynh Bao Toan shared.
Being promoted by international stars is a "ticket" to promote the brand globally. However, actual profits do not come from artists but from ordinary customers who buy products after the brand has become famous.
In the segment combined with beauties emerging from beauty contests, costumes will be valued at a "friendly" level to support each other in promoting their image.
In addition, for decades, other segments of Vietnamese fashion have also made efforts to be promoted through diplomatic channels and international fashion weeks.
For Vietnamese fashion to be promoted and spread to the world, it currently depends greatly on the self-efforts of designers.
Sharing from the design community, Vietnamese fashion needs a synchronous and methodical investment and support strategy from relevant ministries and sectors to organize more "promotion campaigns", participate in prestigious international fashion weeks, and at the same time "upgrade" the stature of Vietnamese international fashion weeks to a higher level, more attractive, and larger scale.
