Since being crowned Miss Vietnam 2020, Do Thi Ha has made remarkable changes in building her personal image. From a student with a simple dressing style, the beauty from Thanh Hoa has gradually shifted to a modern, elegant ladies' style.
Recently, Son Hai Group's daughter-in-law often appears with an " Quiet Luxury" appearance - a trend that emphasizes sophistication, minimalistity but still ensures the quality and value of the outfit.
Miss Do Thi Ha's current style is a combination of the youthfulness of Gen Z and the image of a businesswoman. She often prioritizes outfits with neutral colors such as white, cream or black, focusing on meticulous cuts and standard shapes. To create a highlight for the overall look, the beauty focuses on investing in high-end accessories.


Do Ha's handbag collection features many famous brands such as Chanel, Dior and especially Hermes. Choosing these items reflects a fashion mindset towards sustainable values that are less outdated over time.
Among Do Thi Ha's luxury accessories, the gold-plated white Hermes Kelly bag has received a lot of attention. This is a bag line with a high transfer value, usually ranging from several hundred million VND to nearly 1 billion VND depending on the size, leather material and condition of the product.
Son Hai Group Brides own a mid-size version, suitable for combining with many types of outfits from walking around town to important events.
This choice is not only due to the material value but also the rich history of the bag line. Launched in 30, the Hermes Kelly bag was designed at that time to hold documents and was called Sac a de cheches. However, "Sac a De Bich" did not make much of an impression on fans at that time.
It was thought that the bag had been forgotten, but in 1956 when the Ducal of Monaco - grace Kelly - often used this bag to cover her belly in front of paparazzi, people became more curious about the Ducal's favorite accessory and started calling the bag Hermes Kelly.
Choosing Kelly bags shows Do Thi Ha's uniformity in style, instead of items that follow temporary trends, she focuses on iconic designs.
The way to coordinate luxury items with minimalist outfits helps Do Ha maintain a harmonious appearance, without causing a sense of ostentation. This contributes to building the image of a daughter-in-law of a rich family, with stable aesthetic taste and a certain understanding of the value of world fashion symbols.
