Huynh Lap dominates but faces the risk of reduced screenings
Huynh Lap's "Summer Break Afraid of Retirement" is the earliest film to start in the race. The film opened early screenings from August 14 and officially premiered in theaters on August 21, thereby having nearly two weeks of revenue accumulation before the holiday peak.
According to data from Box Office Vietnam - an independent box office observer, with errors - as of the morning of August 25, the film reached over 103 billion VND. This achievement helps the work create recognition, form a word-of-mouth effect and reduce the pressure of capital recovery before the two direct competitors appear.
The significant advantage of "Summer Break Afraid of Retirement" is that Huynh Lap has a stable fan base and has experience in promoting on social networks. However, early release also puts the film into a period of cooling down just when two new competitors were released.
From August 28, theaters must divide screenings for many works. If daily revenue decreases, "Summer vacation fears retirement" may lose some prime time slots. At that time, the 100 billion VND milestone is a safe foundation but does not guarantee that the film will continue to lead throughout the holiday.
Two opponents join the holiday movie race 2. 9
Ho Linh Trang Si - Mystery of King Dinh's Tomb" creates a difference with the genre of legend and action. The film is directed by Johnny Tri Nguyen as a martial arts director and plays an important role in the project, inspired by the legend of seven warriors performing the task of transporting 99 coffins in many directions to keep the location of King Dinh Tien Hoang's tomb secret.
The project has advantages in terms of production scale, historical setting and cast including Johnny Tri Nguyen, Do Thi Hai Yen, NSND Tu Long, Tuan Tran, Quach Ngoc Ngoan, Hua Vi Van. In which, the return of Johnny Tri Nguyen is expected to create attraction for the audience who love martial arts films.
However, Vietnamese historical films are still a risky choice. Audiences can set high requirements for costumes, settings, special effects and the persuasiveness of action scenes. The interpretation of historical characters and events also easily creates mixed debates.
In a safer approach, director Nguyen Quang Dung's "Quy Tu Vuot Rich" chooses the family comedy genre. The film revolves around a wealthy couple pretending to be poor to teach their children, starring Thu Trang, Tien Luat, Hao Khang and Ngo Kien Huy.
The work is a remake of the Chinese film "Successor", which once achieved revenue of more than 3.3 billion yuan. Nguyen Quang Dung also has experience in Vietnamizing foreign films through "Bright May", "Blood Moon Party". Thu Trang and Tien Luat are familiar faces, capable of reaching family audiences during long holidays.
The pressure of "Quý tử vượt giàu" lies in the origin of the remake itself. The film will be compared to the original, and at the same time must prove that the story is naturally Vietnamized instead of just repeating the available formula of success.
