On November 26, the Department of Culture, Sports and Tourism of Da Nang City organized a Workshop to consult on the development of the city's cultural industries until 2030.
Speaking at the workshop, Ms. Truong Thi Hong Hanh - Director of the Department of Culture - Sports and Tourism of Da Nang City said that in the context of "soft power" becoming an increasingly important criterion of national and urban competitiveness, culture is not only a spiritual foundation but also a new development resource, a creative energy to promote the economy and elevate the position of each locality.
The major orientations of the Party and State, from Resolution No. 33-NQ/TW, Directive No. 30/CT-TTg to most recently Decision 2486 of the Prime Minister approving the Strategy for the development of Vietnamese cultural industries to 2030, with a vision to 2045 - have affirmed the urgent requirement to develop cultural industries in a professional, modern, rich in identity and deeply integrated direction.
According to Ms. Hanh, the cultural industry, with 10 key industries, is identified as an important economic pillar based on creativity, technology and cultural values. This is also a new promising development space, in which Da Nang is considered a locality with potential and advantages to make a breakthrough.
"With the goal of becoming a leading cultural and artistic center in the South Central Coast and Central Highlands regions, while striving to be in the group of three major cultural and industrial centers of the country, in recent years, the city has made efforts to invest in perfecting the cultural institutional system, expanding creative space and organizing many regional and international events.
The Da Nang International Fireworks Festival, the Da Nang Asian Film Festival, along with heritage - craft village - street art experience tours have created their own shades, contributing to shaping the Da Nang cultural brand in the map of creative cities. Preserving heritage associated with contemporary creativity has helped traditional values spread more strongly in modern life," Ms. Hanh informed.
However, Ms. Hanh also believes that the city must frankly acknowledge limitations such as the small scale of cultural industry enterprises; lack of leading brands; creative human resources not keeping up with requirements; mechanisms, markets and creative environments are not really favorable.
These are bottlenecks that need to be untied with a vision of innovation, appropriate policies and the joint efforts of the whole society.
