According to information from the YouTube platform announced on July 25, the 2018 debut hit of the girl group Blackpink continued to set a completely new record for the Korean music industry. "Ddu-du ddu-du" officially became the first music video (MV) of a K-pop group to reach 2.4 billion views. This helped Blackpink surpass BTS in this achievement.
Before Blackpink, the only K-pop music product that reached this record number on YouTube was the hit song "Gangnam style" by male singer PSY released in 2012. Thus, Blackpink continues to affirm its leading representative position of the Hallyu wave on the world music map.
The MV "Ddu-du ddu-du" was officially released by Blackpink on June 15, 2018. Thus, the group only took about 8 years, 1 month and 9 days to set the milestone of 2.4 billion views. This is considered an incredible viewership growth rate for a music product from an idol group.
Debuting with the mini album "Square up", "Ddu-du ddu-du" right from the moment it was released quickly created a global fever thanks to its strong hip-hop melody, characteristic shooting choreography and eye-catching investment images. The song not only swept domestic music charts but also brought Blackpink's name to reach out in the international market.
