The workshop "Bringing the cultural industry to the lever for Ninh Binh tourism to take off" attracted the participation of nearly 200 delegates, guests including leaders of the Ministry of Culture, Sports and Tourism, leaders of specialized units of the Ministry, departments of tourism management, culture, experts, associations, and businesses in the fields of cultural industry, tourism, and aviation.
Speaking at the workshop, Mr. Nguyen Cao Son - Vice Chairman of Ninh Binh Provincial People's Committee shared that the workshop is an important forum in finding a new direction for the sustainable development of Ninh Binh tourism - a land of excellent land, where the majestic beauty of nature and the depth of cultural and historical events converge.
"Developing the cultural industry is one of the sustainable economic development strategies, for Ninh Binh to realize the socio-economic development goal of "Green, sustainable and harmonious. With the participation of the entire political system, Ninh Binh tourism has become one of the top 10 destinations in Vietnam and has received many prestigious awards. Trang An Scenic Landscape Complex was voted "an influential destination in the world" - Mr. Son shared.
According to Mr. Son, it is determined that for tourism to "take off", there needs to be a comprehensive and synchronous development strategy. Not only exploiting resources but also being associated with preserving and promoting cultural values. The Ninh Binh Provincial Party Committee has issued Resolution 07 clearly defining the goal of making tourism a spearhead economy by 2030, contributing 8% of GRDP.
This workshop brings expert opinions, this will be the orientation of appropriate policies and strategies to make Ninh Binh a unique cultural - tourism center, a scientific basis to complete the goal of 2035 Ninh Binh becoming a centrally-run city with the characteristics of a millennium Heritage City, a creative city.
Also at the Workshop, Mr. Phan Tam - Deputy Minister of Culture, Sports and Tourism acknowledged that in recent years, Ninh Binh tourism has developed strongly. In the coming time, Ninh Binh tourism needs to continue to make a breakthrough in quality, cultural factors must be identified as the core of all strategies, especially cultural tourism.
"The story of Ninh Binh is not about what the locality has, but how to make the tourism brand competitive, spread, and reach international standards. We need to see culture as a special resource, which can be regenerated, profitable in the long term, has economic and spiritual value, creating unique value for tourism products. For the cultural industry to become a lever to take tourism off, the locality needs to create favorable policies to attract the private economy, while focusing on digital transformation, digitalization of heritage, and virtual museums. In addition, digital transformation in culture is inevitable, so that heritage values surpass local scope" - Deputy Minister of Culture, Sports and Tourism Phan Tam assessed.
