On May 3, the Department of Culture, Sports and Tourism of Gia Lai province said that during the 2 holidays of Hung Kings Commemoration and April 30 - May 1, the whole province welcomed about 895,000 visitors, total tourism revenue reached about 1,650 billion VND. Of which, overnight visitors reached about 165,000, an increase of 42% compared to the same period in 2025.
2 holidays this year coincide with the peak tourist season, along with the spillover effect from the National Tourism Year - Gia Lai 2026, creating favorable conditions for people and tourists to visit and relax.
For the Hung Kings Commemoration holiday alone, the province welcomed about 270,000 visitors, an increase of 23% compared to the same period last year, with revenue reaching about 550 billion VND. The April and May holidays welcomed about 625,000 visitors, an increase of 69% compared to the same period in 2025, with revenue reaching about 1,100 billion VND.
Increased travel demand makes air and rail transport to Gia Lai more bustling than usual. At Phu Cat Airport and Pleiku Airport, the number of passengers reached about 35,000. Quy Nhon and Dieu Tri stations welcomed about 10,500 passengers, an average of more than 1,500 passengers/day.
Throughout the 2 holidays, Gia Lai organized many large-scale cultural and tourism events, imbued with local identity. Prominent is the 1st Gia Lai Provincial Ethnic Culture Festival in 2026 with art activities, cultural exchange, recreation of traditional village space, display of documents and images.
At the Twin Towers, the program "Twin Tower Night - Legendary Colors" opened, taking place on Friday evenings every week, from May 1st to September 25th, and also serving private tours upon request.
The program "Canh Tien Rendezvous, a place to blend with nature" took place in Canh Vinh commune in response to the series of events of the National Tourism Year - Gia Lai 2026.
Nguyen Tat Thanh Square organizes performances of Binh Dinh traditional martial arts and traditional arts. Dai Doan Ket Square features an art program serving people and tourists, a space to experience coffee and introduce OCOP products.
Tourist tours continue to attract tourists such as the Provincial Museum - Doi Tower - Quy Nhon night market route; Dam Thi Nai - Thay Boi Tower - Hai Minh fishing village route; Ky Co, Nhon Ly, Nhon Hai, De Gi sea and island tours; science discovery tours; cultural and historical tours at Quang Trung Museum, Cham towers, Pleiku Museum, Lang Song Church...
The western region of Gia Lai attracts tourists to Dai Doan Ket Square, Bien Ho, Ialy Hydropower Plant, Kep village, Kon Ka Kinh National Park and coffee experience tours.
The number of visitors to events and sightseeing at tourist areas and spots is estimated at 460,000, an increase of 78% compared to the same period in 2025, concentrated in sea and island destinations, urban tourism, culture and community ecology.
Notably, this year's tourist season has the appearance of a new product in the Quy Nhon sea area - a high-class yacht tour, invested by Son Tung Transportation Business Co., Ltd. This is also the first year that businesses have participated in the sea tourism sector with a closed service ecosystem including yachts, speedboats and sea entertainment activities.
Mr. Tran Son Tung - Director of Son Tung Transport Business Co., Ltd. - said that the highlight of the tour lies in modern vehicle infrastructure, private journeys and different experiences.
Instead of traveling by canoe with many people, businesses invest in large-scale, convenient yachts, bringing a quiet, private space and high-class sea experiences. Services are also personalized according to the needs of each group of guests.
According to Mr. Tung, the product is aimed at many customer segments such as international customers, especially from Europe and the US; couple customers, souvenir customers; groups of tourists with quite high to high incomes who want to find a different experience; business customers organizing team building, entertaining guests or small-scale events...
