Despite the controversy over how Hoa Minzy misnamed Bac Ninh province as "Bac Bling", the MV (Music Video) quickly reached 8 million views after more than 2 days of release, climbing straight to the top 1 position of popular music on the YouTube platform.
The effect of the MV "Bac Bling" created is perhaps more than Hoa Minzy expected. The MV was widely shared across social networks, attracting the keyword "Bac Ninh" and was also widely searched for.
Rarely has any MV been named in the way of speaking about a province or city that has such great appeal.
To be fair, the musical material of "Bac Bling" has a color similar to the MV "Thi Mau" - Hoa Minzy and Masew released earlier, since 2023.
The combination of traditional and modern music, the use of Cheo melodies in electronic music sound was Masew's inspiration for the hit "Ti Mau".
This formula continues to be applied to Bac Bling but with a richer variety of folk materials. Masew and Hoa Minzy added the melody of ca tru, chau luong, quan ho on modern music, combined with catchy rap verses to create Bac Bling.
However, music may not be the biggest factor that helps "Bac Bling" gain popularity. The outstanding appeal of the MV "Bac Bling" must come from the beautiful stories and images that are meticulously wrapped in.
Hoa Minzy is smart when telling a story about Bac Ninh, but it attracts audiences from all over the country to follow, watch, and praise. Bac Bling tells its own story about traditional culture in Bac Ninh, but generallizes the common features in the culture of many provinces and cities in the North.
Images of banyan trees, water wharves, communal houses, pagoda mornings, spring festival atmosphere, canh canh bet hoa panh chung... are the long-standing cultural space in many rural areas across the North.
Audiences in Thai Binh, Nam Dinh, Hung Yen... or any province in the North when watching Bac Bling will encounter familiar, close emotions, and somewhere - they will even see the poetic space of the countryside where they have grown up and matured.
The beauty of traditional culture and indigenous culture is a regional characteristic, but always has such a wonderful connectivity.
In the strategy for developing the cultural industry to 2030 with a vision to 2045 of the Ministry of Culture, Sports and Tourism, it is always affirmed that the most important thing is to promote the beauty of traditional culture.
Preserving cultural identity, spreading love for traditional national culture through each generation, so that the love and beauty of Vietnamese culture will reach out and proudly step out to the world - that is the important goal of the cultural industry strategy that we are pursuing.
