On the afternoon of April 13, the Organizing Committee of the program "Anh Trai Say Hi" shared about the revenue of this unit as well as the success of artists who emerged from gameshows such as "Anh Trai Say Hi", "Em xinh say hi" before this unit launched its IPO.
Mr. Dao Van Kinh, General Director of DatVietVAC, said that the IPO goal is to increase capital mobilization capacity to develop more activities, including developing the field of training artists and bringing value to shareholders and company personnel.
According to Mr. Dao Van Kinh's sharing, before participating in "Hello Brother", HIEUTHUHAI already had a certain level of recognition among young people. However, it was not until he won the first season of the program that the male rapper's name really broke through strongly. Not only widely covered on platforms, HIEUTHUHAI also became a sought-after face at many events and major programs.
Notably, after the effect from "Hello Brother" and winning the championship, HIEUTHUHAI's cat-xe is said to have increased 2 to 3 times compared to before. This is considered a major turning point in his career, bringing the male artist from a potential rapper to a versatile entertainment face with a clear commercial appeal.
Meanwhile, Duong Domic did not have many imprints in the music market before participating in the program. However, with a new performance style and his own musical personality, Duong Domic quickly caused a fever and attracted a large number of fans.
After the program, Duong Domic's cat-xe also increased significantly, even the cat-xe could increase many times, considered to be close to HIEUTHUHAI - a rare thing for a fairly new artist.
Not stopping at creating a media effect, "Hello Brother" is also part of the "Hello Universe" ecosystem - an IP model that helps DatVietVAC exploit content value in many layers, from television programs, music, concerts to commercial activities.
According to the revenue report of this unit, this ecosystem alone brought in more than 1,000 billion VND in revenue in 2025, of which "Anh trai say hi" contributed about 480 billion VND.
According to the Organizing Committee, the team is currently building a sustainable value chain, where each artist, each content can develop long-term and increase value over time. The case of HIEUTHUHAI and Duong Domic is clear evidence of this direction.
In the context of the increasingly competitive Vietnamese entertainment market, creating influential "new stars" with high commercialization potential is considered a key factor.
In which, the Organizing Committee also carried out the "export" of culture and brought the concert to the international level. Previously, the "Hello Brother" concert was held in the US.
