From February 22 to March 22, Korean time, the Korea Brand Reputation Index analyzed big data of Korean singers in areas including consumer participation, media activities, communication and community activities.
The Brand Reputation Index allows brands to find who, where, how and why consumers represent certain consumer models.
According to the analysis, IVE has won the No. 1 position among Korean singers in terms of brand value in March with 7,520,606 points. trot singer Lim Young Woong followed in 2nd place with 6,564,290 points, while BTS took 3rd place with 6,523,106 points.
The top 30 singers with the highest brand value this month are, respectively: IVE, Lim Young Woong, BTS, Blackpink, Seventeen, aespa, Big Bang, Lee Chan Won, ITZY, (G)I-DLE, Young Tak, DAY6, Song Ga In, LE SSERAFIM, TWS, Car the Garden, Jung Dong Won, one One One, Lee Young Ji, J.Y. Park, TWICE, Jang Yoon Jung, Jang Min Ho, RIIZE, Red Velvet, Lee Seung Yoon, BIBI, EXO, fromis_9 and Sung Si Kyung.
