In the clip posted on the official platforms of Moncler, Jennie wears a denim jumpsuit combined with a large belt, strange-shaped sunglasses and heavy makeup, focusing on her eyes and angular face.
The overall image brings a strong image, clearly different from her familiar style on stage or in previous fashion photos.
According to many viewers, this design was built to suit the outdoor style of the Moncler Grenoble product line, emphasizing the spirit of sportsmanship and freedom. However, this very obvious "makeover" has caused netizens to divide into two opposing opinions.
At the Moncler Grenoble fashion show held on January 31st in Aspen (USA), Jennie appeared directly in a similar appearance in the promotional campaign.
Immediately after that, on many Korean online forums, many opinions expressed surprise, even skepticism about the overall image. Some comments said that the makeup style made Jennie look "older than her age", "unflattering" or "lacking vitality".
The glasses that the female singer used were also compared to the image of Zhu Bajie in comics, becoming the most controversial detail in the entire outfit.
Besides, many people think that the stylist was too risky when applying a style heavily influenced by Western elements to Jennie's image, which is associated with cuteness and elegance.
I almost didn't recognize her", "This style is a bit too much", "This is the rare time I see Jennie less beautiful" - some negative comments were widely shared.
Conversely, many viewers praised Jennie's spirit of experimentation and courage in reinventing herself.
A part of fans believe that this image shows Jennie actively breaking away from the "Kpop princess" stereotype to move towards a more diverse and personality fashion style.
A style that only Jennie can wear", "A strange but very impressive feeling", "She looks like Jennie when she was little, cute in a very personal way" - many positive opinions were given.
Some people even think that the negative feedback stems from jealousy of Jennie's increasingly solid position in the international fashion industry.
Whether praised or criticized, it cannot be denied that every time Jennie appears, it creates a strong attraction and becomes a hot topic of discussion.
This bold appearance once again affirms the image of an artist willing to experiment, accept risks to refresh himself, instead of being safe in the familiar halo.