The campaign is chaired by the Digital Trust Alliance, the Department of Cyber Security and High-Tech Crime Prevention - Ministry of Public Security, National Cyber Security Association, Hanoi People's Committee... jointly organized.
The campaign started in October with a series of activities lasting until the end of November and towards the Hanoi Convention to be signed.
Speaking at the opening ceremony of the "Not alone" campaign - Major General Le Xuan Minh, Director of the Department of Cyber Security and High-Tech Crime Prevention - shared, "In the context of more than 77% of Vietnamese children and adolescents using the Internet every day, cyberspace opens up many learning opportunities but also has many unpredictable risks. Students - the future owners of the country - are the most vulnerable group to acts of enticement, fraud, bullying, psychological manipulation and especially the danger of "online kidnapping".
Major General Le Xuan Minh said that according to statistics from authorities, recently, tens of thousands of reports on online fraud have been recorded each year.
In 2025, a dangerous trend emerged - "online kidnapping" targeting students - those who lack life skills and are easily manipulated psychologically.
In just the first 6 months of 2025, there have been dozens of cases of children and adolescents being scammed, abused or lured through cyberspace, many of which have left serious mental consequences.
Chicks that call for help
Online kidnapping is a new dangerous trick, where criminals use technology to manipulate psychology, force victims to cut off contact with their families, turning them into mental culprits from afar to blackmail or traffick people.
According to the representative of the Digital Trust Alliance - Mr. Nguyen Tien Cuong shared that in 2024, the damage caused by cybercrime will be 18,900 billion VND, double that of 2023. In the first 9 months of 2025, there were 22,200 reports of online scams, mainly targeting students aged 14-22 years.
Mr. Nguyen Tien Cuong assessed that these are not just numbers that can be spoken - these are numbers that can call for help.
Cybercrime against children is a global problem, requiring the cooperation of the whole global community when it is a child - and the numbers calling for help.
The first thing cybercriminals want to do is separate children from their families, relatives, and communities, so that they have to face an entire professional criminal organization alone. Cybercriminal organizations are increasingly practicing their skills, expanding their networks, and they are professional in knowing how to approach children in different ways.
When attending the launching ceremony of the "Not alone" campaign, Miss Bao Ngoc said that when reading the cases of "online kidnapping" on social networks in the past 9 months, she once asked, "Why are children so easily scammed?".
Why are just a few threats that are sometimes just a waste of space online making children so scared, hurt, and shocked?, Why are children so easily trusting strangers?...
The whole society joins hands to help children "not alone" in the digital world
When threatened in cyberspace, children tend to self-defense, self-closure, self-rediction along with fear, then isolate themselves with family and friends.
Looking at it with the naked eye, parents when absorbed by work will easily think that their children are still studying, playing, and doing well. tragedy often comes unexpectedly, and cannot be seen with the naked eye.
The "Not alone" campaign calls on the whole society to join hands, accompany, spread online safety skills, identify tricks, how to prevent, handle, and report when encountering dangerous situations.
The ambassadors of the "Not alone" campaign are: Rapper Den Vu, Miss Bao Ngoc, Tuan Cry, Quang Dang, MONO... along with many famous and influential KOLs on social networks. The "Not alone" campaign is expected to create a communication campaign strong enough and influential enough in cyberspace.
