The conference "KOLs with the era of national growth" took place on the morning of August 18, attracting a large number of KOLs, artists, and celebrities to attend.
The digital age with the rapid development of science and technology has witnessed the explosion of social networks. In just the past decade, social networks have dominated strongly, even far beyond our imagination.
Social network space is no longer just an information space, a digital space but has become a living space, an indispensable part of each person's real life.
And on social media platforms, a generation of KOLs and KOCs - influential people - has been forming their own power and power in the digital space, where a video or status line ( status) can be shared with millions of people in a corner.
The National KOL Conference has become an open forum where KOLs, celebrities, and management agencies and businesses share their views and views to jointly create a safe and civilized cyberspace, thereby developing a powerful digital space, bringing economic and cultural values to Vietnam.
Diversifying opinions and perspectives
Presenting a speech at the National KOL Conference, MC Khanh Vy recounted her journey to build her personal channel on social networks. Khanh Vy said that just a few years ago, she did not know what to name her job, if anyone asked, she would only answer, "I did fun on social networks". Khanh Vy once wondered, not knowing where that job would go, and how it should continue.
Luckily, the female MC has met teachers who have learned, absorbed and gradually become a content creator for her personal channels. Khanh Vy focuses on stories with positive messages and information, capable of inspiring.
Miss Le Nguyen Bao Ngoc expressed in her speech about "Real or virtual" life on social networks. In just a short time, we have had many new concepts on social networks, such as the phrase "virtual life".
virtual life has many variations, when the number of likes and shares can be manipulated and guided. Miss Le Nguyen Bao Ngoc affirmed that the power of those with a voice to lead the community and have a great influence, but that power needs to be focused on to build a "set of self-worth". Each person, when having influence, needs to build prestige and sustainable value instead of chasing "virtual" data.
Only prestige can create sustainable influence, said Bao Ngoc.
Standing in the management position, CEO of Tiktok Vietnam Nguyen Lam Thanh said that he has witnessed the remarkable development of social networks and digital platforms in Vietnam. Social networks have turned many people into zero to hero (with a big intention, from nothing to suddenly become famous).
CEO of Tiktok Vietnam cited a story from Thailand when they built many programs and activities to promote the strength of influential people.
According to Mr. Nguyen Lam Thanh, it is time to have a set of criteria to evaluate "standard" KOLs to promote their strength, at the same time, so that that that strength is properly optimized in accordance with legal and ethical regulations. Only then can we build a "clean, strong" digital space, optimizing efficiency.
Ms. Nguyen Thi Thanh Huyen - Deputy Director of the Department of Radio, Television and Electronic Information, Ministry of Culture, Sports and Tourism had a paper on how to manage and punish artists and celebrities with lessons from the two countries of China and Korea.
For artists and celebrities with social influence when violating ethical standards and the law, there needs to be a mechanism to punish and limit their image.
Accordingly, it is necessary to create a legal corridor and evaluation standards so that KOLs, celebrities, and artists know what they should do - what they should not do, what they can and should not do, that is the foundation to help them create content in the right direction.
In his speech, Dr. Nguyen Hong Quan - Director of Center 2, Department of Cyber Security and High-Tech Crime Prevention, Ministry of Public Security, presented the power and dangers of the digital space.
According to Dr. Nguyen Hong Quan, many laws related to the activities of KOLs and KOCs have been passed and promulgated, such as the Law on Cyber Security, the Law on E-commerce, etc. The most important thing than laws is ethics, which is the standard that each of us needs to be aware of which is right, which is wrong, which is good - bad, which is right - wrong when participating in social networks.
If the authority of KOLs is not controlled, it will lead to negative behavior, therefore, it is necessary to have formation and control, so that KOLs can operate appropriately and properly with the principles of purpose, legal regulations, and community benefits - Dr. Nguyen Hong Quan expressed his opinion.
Impact comes with responsibility, real value is more important than virtual numbers
After listening to the presentations at the National KOL Conference, the organizing committee launched the Digital Trust Alliance. The alliance has the participation of authorities, businesses, KOLs and social networking platforms.
The Digital Trust Alliance was formed with the desire to gather the national KOL force to become a force with a positive influence from cyberspace to social life, together with the country to create a new era.
As its name suggests - KOL (Key Op opinion Leader) must be the legitimate guiding forces, stepping forward to connect trust and strength in cyberspace to foster more national and ethnic strength.
