In her speech at the "KOL with the era of national growth" Conference held on the morning of August 18, Ms. Nguyen Thi Thanh Huyen provided information on punishing celebrities in some countries.
For example, in China and Korea, celebrities and artists who violate ethics and the law or are involved in personal scandals will be punished, even " put on trial" - meaning the termination of their careers.
In the future, Vietnam needs to build a coordination mechanism between ministries and branches to strictly handle cases of artists, KOLs, and celebrities living off standards, causing negative impacts on society.
This is a serious opinion, stemming from the reality of advertising activities of celebrities, artists, and KOLs in recent times.
Forged milk products, fake functional foods, and fake medicine are widely sold, including the promotional participation of artists, celebrities, and KOLs.
Recently, two famous people on social networks, Quang Linh Vlogs and Hang Duoc, were arrested to investigate the act of producing counterfeit food and deceiving customers.
Miss Grand International Nguyen Thuc Thuy Tien was prosecuted by the Investigation Police Agency for defrauding customers related to Kera vegetable candy.
After Thuy Tien was prosecuted for defrauding customers, all activities and art projects with the participation of this beauty queen were stopped and canceled.
Not only advertising untruthfully, participating in a counterfeit product production ring, there are some artists who live off standards, such as Minh Beo being arrested and detained in California (USA) for allegations related to child sexual abuse, the case occurred in 2016.
Not to mention, there are many celebrities who participate in gambling and are addicted to drugs.
Every famous character and artist has their own audience, has influence on the community, so every statement, action, and lifestyle of theirs has an impact on the majority, especially the young.
Therefore, first of all, celebrities must be good citizens, not violate the law and have a standard lifestyle.
Higher demands, or more precisely, the expectation of society for celebrities, that is, creating value, spreading good things, promoting the image of the country not only within the national scope but also to the international community.
Celebrities, artists, and KOLs who create value will be respected by society, admired by many people, and will receive benefits from their legitimate labor.
On the contrary, if anyone has distorted behavior and lifestyle, harming the community, going against social interests, of course they must be punished.
