A surprise advertisement featuring actor Kim Soo Hyun at a metro station in Seoul has caused a lot of controversy among the public.
This ad, located at Hongdae Station's Exit No. 3, was created through "CHOEAEDOL Celeb" - a fan-based community fundraising platform that allows users to vote for celebrities they love to appear on the ad screens.
Although such advertisements are often celebrated, the timing of this advertisement - while Kim Soo Hyun's scandal has not subsided - has led to a backlash online.
Critics on social media expressed skepticism and disappointment, questioning how such a standout display could be approved. Many pointed out that Hongdae is a popular destination for foreign tourists, raising concerns that international awareness of Korea may be negatively affected. They argue that placing Kim Soo Hyun's image in such a vuitable public space, given the severity of the allegations surrounding him, could be considered a national disgrace.
The platform itself has been under scrutiny for allowing live advertising. Netizens are debating whether CHOEAEDOL should be more cautious when considering voting results, especially if they are collected before the controversy is made public. Some people commented that the advertisement should be removed or replaced with another celebrity, and the company was less judgment when it continued.
Despite the criticism, Kim Soo Hyun's fans gathered to protect him. Supporters claim that his appearance in the advertisement reflects his status as a global star and it is no surprise to see him appear in such locations. They praise advertising as raising the spirit and argue that a backlash is inflated, due to online negativity rather than reasonable thinking.
Previously, Kim Soo Hyun was rumored to be dating the late actor Kim Sae Ron when she was a minor. This scandal has seriously affected his career and is at risk of boycott.
