Unprecedented attraction
In the past decade, Vietnamese artists have been very cautious about organizing live shows because it is both expensive and difficult to sell tickets. Investing in a live concert with a scale of 10,000 - 20,000 spectators "eats" a huge amount of money.
Most Vietnamese singers for a long time have tended to invest in producing MVs (Music Videos) to promote on digital platforms such as YouTube. This method is considered to be fast-spreading, easy to reach the audience, and quick to recover capital thanks to traffic.
The number of artists who invest heavily in live shows is very rare. In 2022, My Tam organized the Tri Am live show at My Dinh Stadium with the participation of about 30,000 spectators, which overwhelmed the music world.
This is a rare live show organized by a Vietnamese singer on a large scale at My Dinh Stadium.
In 2023, Ha Anh Tuan organized the live show "Brilliant Horizon" with about 20,000 audiences in Ninh Binh, which is also a big event for the Vietnamese music market.
Vietnamese audiences have long been accustomed to small-scale live shows. Only famous singers like My Tam and Ha Anh Tuan dare to spend a lot of money on such big shows. The number of artists who can sell tickets for live shows can be counted on the fingers of one hand.
Therefore, in just one night, November 19, in the same city, 2 large-scale live concerts were held with about 20,000 audiences each show, which is considered unprecedented in Vietnamese music.
The power of the "brothers" coming out of reality TV
Two music reality shows, Anh trai say hi and Anh trai vu ngan cong gai, aired at the same time for more than 3 months, bringing unexpected attraction.
If Anh trai vu ngan cong gai gathers many famous artists with certain positions and status, Anh trai say hi includes many new faces, even unfamiliar to the audience.
However, after more than 3 months of broadcasting, the novelty in the staging ideas, the entertainment in the programs, plus the group performance style have brought a new breeze to the audience.
In Anh trai vu ngan cong gai, the audience was thrilled to see for the first time the combination of big names from different generations such as Bang Kieu, Tu Long, Soobin Hoang Son, Jun Pham... on the same stage.
In Say Hi Brother, the attraction comes from the contestants with bright stage appearances, skillful dance performances, knowing how to compose, make music, sing, and rap in a unique way.
And it cannot be denied that the investment in staging eye-catching stages, the way of coming up with ideas (concepts) for the performances, with the support of dozens of dancers, has created colorful, lively, and attractive performances.
These eye-catching performances, combined with catchy music and the resonance of the artists' names, created a miracle with two concerts taking place on the same night, in the same city.
