Lisa (Blackpink) once again proved her strong influence in the fashion industry, when she appeared in a special collection combining two major brands: Nike and Skims by television star Kim Kardashian.
As soon as the product was launched for sale on the website, customer feedback was extremely explosive.
The collection includes Rift Satin Silt Red shoes and Himalayan Knit skirts that were sold out immediately on the entire online system in all colors and sizes after official launch.
Although the brand has added goods many times, they still cannot keep up with the strong demand from fans around the world.
Nike Skims Rift Satin is a combination of split-toe sneakers and ballet shoes; the soft satin upper body is suitable for the feminine style of the collection, and also evokes the original Nike Rift model launched in the 90s.
According to Jamie Jeffries, Vice President of Global Garment at Nike, the Himalaya knitted skirt is a complete outfit from head to toe, designed to help women feel confident and feminine.
She added: "We focus on every detail, from design and function to comfort, so that each product is perfectly coordinated with each other.
By combining Nike's performance innovation expertise with Skims' inclusive shaping and form technology, we bring a truly unique product for women around the world.
The attraction does not stop on the internet. After the information that online products are "out of stock" was announced, fans and fashionistas lined up in stores in Paris (France), London (England) and the Netherlands.
Stores are always crowded with people, with a vibrant atmosphere, reflecting demand far exceeding expectations.
This continues to be evidence of Lisa's strong influence - being able to bring brands to the global level and turn every product she touches into a revenue "fever".
Last month, Nike announced Lisa to become a global partner. After partnering with this brand, Lisa immediately appeared in a promotional video for a new campaign combining Nike and Skims.
The theme of the Nike x Skims campaign is inspired by ballet, bringing a feeling of elegance but dynamism. Lisa actually participated in a dance video performed by Dutch choreographer Sergio Reis and filmed in Paris.
Lisa's campaign created a fever and achieved impressive results: a NIKExSKIMS post surpassed 6.7 million views and more than 1 million likes in record time.
Not only that, the advertisement also spread strongly on TikTok, creating a dance trend with more than 617 posts from users in many countries, competing to recreate Lisa's stylish gestures.
