Right from its release, "My Father's House, One Room" created a wave of debate on social networks. A part of the audience believes that the story has a familiar color, following the motif of poor families, sacrifice and reconciliation that has appeared a lot in Vietnamese cinema.
Some opinions also commented that the situation building style is still emotional, sometimes exaggerated, and has not created a breakthrough in the script. Besides, Truong Giang's acting continues to be a divisive topic when fans assess him as more restrained, while demanding audiences believe that the male artist still carries the familiar comedy style mark.
However, these debates contribute to helping the film maintain its media heat. In the context of the fierce competition in the Tet movie market, the fact that the work is constantly mentioned on social networks inadvertently creates a curious effect, causing many audiences to go to theaters to self-verify the quality. This is an important factor helping the film maintain its appeal, because the box office today not only depends on professional evaluations but is also greatly influenced by the level of public discussion.
One of the clear advantages of "My Father's House, One Room" lies in Truong Giang's personal brand. After many years of operating in television, theater and cinema, the male artist owns a significant loyal audience, especially the general audience and family audiences. With this public layer, close emotional elements and family messages are often more important than artistic experimentation. This helps the film easily reach the masses, especially during Tet - a time when audiences tend to choose light, easy-to-read works.
The film also effectively utilizes the cast and familiar guests from famous entertainment programs such as HIEUTHUHAI, Anh Tu Atus. The appearance of faces who have attracted attention in popular reality shows helps the work increase its spread on social networks, while attracting young audiences. Although the duration of appearance of the guests is not too long, the identification factor is still enough to create motivation for fans to go to theaters to support.
Another factor that helps films benefit is the relative competition with works of the same season. When some other Tet movies are commented on as having a heavy color of tragedy, a rush of rhythm or containing tense details like "Thỏ ơi!! ", then "Nhà ba tôi một phòng" emerges as a safer choice for audiences to go to see in family groups, with young children or elderly people. In the film market, this contrast often creates a viewer shift effect: those who do not find suitability in this film will switch to another film with a more pleasant color tone.
Reality shows that the commercial success of a film does not only come from the quality of the content but also depends on the distribution strategy, the level of suitability to the majority's tastes and the ability to dominate a separate audience segment. "My Three Family One Room" may not completely convince the critics, but still meets the entertainment and emotional needs of a large part of viewers - a key factor in maintaining revenue.
As of the morning of February 24, according to Box Office Vietnam, Truong Giang's work has almost reached the 90 billion VND mark. Thus, this comedian's project can reach 100 billion in just about 2 days.
