On the morning of February 21 (ie, the 5th day of the Lunar New Year), according to data from Box Office Vietnam, the movie "Thỏ ơi!!" directed and produced by Tran Thanh, with actors, grossed more than 180 billion VND, temporarily leading the Vietnamese movie box office in the Binh Ngo Tet 2026 season.
On his personal page, director Tran Thanh earnestly begged the audience not to reveal the ending of the movie "Thỏ ơi!!". He emphasized that this is the result of the entire cast and crew after many efforts.
Therefore, revealing important details or posting film content can reduce viewers' curiosity, directly affecting the appeal and revenue of the work.
Tran Thanh wrote: "The filmmaking profession always faces many difficulties and it takes the efforts of many people to produce a film that is lucky to be loved by the people.
So please don't post the ending of the movie, important details or secretly filmed in theaters on social media platforms...
Please give purity to the audience who have not yet entered the cinema so that they can have the most complete experiences with the film. Please pity the labor of so many people in 1 film.. ”.
Tran Thanh asked the audience who went to see the movie not to post information that is spoil (revealing details) of the movie and not to film secretly in the cinema.
This is not the first time Tran Thanh has spoken out about this matter. Tran Thanh and many Vietnamese directors, every time a movie is released and achieves a good effect, have to face the situation of being filmed secretly, revealing the ending of the movie and important details in the movie.
Before Tran Thanh, director Dang Thai Huyen of the movie "Red Rain" also earnestly asked the audience not to secretly film the content and narrate the film details posted on his personal page, in order to attract attention. This is a serious copyright infringement by Vietnamese audiences when going to the movies.
Being "spoil"ed and filmed secretly not only affects film revenue, but also seriously affects the cinematic experience of audiences who have not seen the movie.
Tho oi!!" revolves around Hai Linh (LyLy) - a talk show MC specializing in exploiting personal stories. Storms rush when Nhat Ha (rapper Phao), a girl who always appears in a rabbit mask, suddenly reveals on air that she is in love with a married man.
From then on, Hai Linh began to suspect that the character mentioned might be her husband - The Phong (Vinh Dam), a successful businessman.
At the same time, the film also depicts the story of Hai Lan (singer Van Mai Huong), Hai Linh's older sister, when the relationship between her and Ngoc Son (Quoc Anh) gradually cracks due to the shadow of a "third person". Tran Thanh also participates in the film as Kim - her ex-boyfriend who tries to mend her relationship with Nhat Ha.
The movie "Thỏ ơi!!" continues to help Tran Thanh break his own box office record. Just one day after its official release, the work reached the 50 billion VND mark, and at the same time became the Vietnamese movie with the highest number of pre-orders ever.
By the second day of release, the film's revenue reached 100 billion VND, creating an impressive milestone in the box office race.
