Movie in theaters falters because of female lead
Over the past few days, the information that Miu Le (Le Anh Nhat) - the female lead of the movie "Blood Moon Party 8" was arrested and investigated for illegal drug use has become a major shock to public opinion.
Miu Le's incident also directly affected the fate of the movie "Blood Moon Party 8" in theaters. The film currently only achieved revenue of more than 30 billion VND, facing the risk of heavy losses. Currently, the screenings of "Blood Moon Party 8" are increasingly scarce, making the future of the film even more bleak.
As of the morning of May 14, "Blood Moon Party 8" dropped to 18th in revenue for the day, with only 181 screenings left, and more than 108 tickets sold.
On the official fanpage of the movie, the image of the female lead Miu Le has been hidden or removed.
Phan Gia Nhat Linh's film was once expected to create a boost during the April 30th holiday, but in reality, it encountered unexpected difficulties.
Previously, the case of Nguyen Thuc Thuy Tien being prosecuted and temporarily detained for allegedly deceiving customers related to the Kera candy advertisement also seriously affected the movie "Clotting Petition". The movie continuously had to postpone its release date.
After that, "Chốt đơn" had to use AI to represent the female lead actress to go to theaters. As a result, it still suffered disastrous losses because the audience was indifferent.
Chot Don" leaves the theater with meager revenue, is the most failed project of 2 directors Bao Nhan - Nam Cito.
Media expert Nguyen Trieu Thanh Tam said: "In showbiz today, the biggest impact usually lies not in legal judgments but in the "public trust judgment". According to PR theory, artists exist by reputation capital.
A scandal will cause this reputation capital to decline very sharply because the public tends to see this as a social ethical behavior, not just a personal mistake".
When artists' private lives become a risk variable
The scandal of individuals like Miu Le or Nguyen Thuc Thuy Tien not only caused an immediate crisis but also left a profound impact on the entire film industry.
The producers invited "stars" to participate in the project to create attraction, create ticket sales expectations, but they could not have imagined that the "star" had made the entire film project falter, even collapse.
Through a series of events, the film market is witnessing unprecedentedly large fluctuations, and the belief in "star power" is no longer there.
Talking to Lao Dong reporters, media expert Hong Quang Minh said: "For filmmakers or producers, this is also a very clear reminder that in the current era, casting is no longer just about acting or popularity, but also about image risk management.
An artist can attract media for a film, but in some cases, it can also accidentally become a variable affecting the entire release campaign if a scandal occurs during the release time".
The scandal of Miu Le or Nguyen Thuc Thuy Tien not only puts "Blood Moon Party 8" or "Final Application" before the survival problem, but also sounded an alarm bell for Vietnamese cinema about how to harmonize between art, commercial elements and risk management in the digital age.
The film market, film production methods, and ways of building and promoting communication strategies have come to a strong change.
