This account was accused of "like" negative comments, targeting female group members directly.
comments that fans have recorded have criticized NewJeans for "not returning to HYBE" as well as expressing dissatisfaction with the group's collaboration in promoting a sunglasses brand.
Many audiences believe that the act of "liking" such negative opinions from internal staff has increased the inherent tension between NewJeans and ADOR, HYBE.
After being harshly criticized by the online community on many online forums, the above Instagram account quickly deleted its personal biography, before being locked or no longer being able to access it. This move has further raised public doubts about the authenticity of the incident.
On social networks, there was a lot of controversy as many fans expressed disappointment in the way ADOR managed NewJeans. Some opinions said that this new employee was "unprofessional", even damaging the group's image by contributing to the expansion of malicious comments.
Up to now, ADOR has not given an official response to the incident. Fans continue to call for the company to be more transparent in how it manages and protects artists, especially in the context of NewJeans being one of the leading K-pop girl groups today.
