Recently, the online community discovered that the MV "Bống bống bang bang" of group 365 suddenly disappeared on YouTube.
When accessing the old link that had reached more than 630 million views, users only received a notification "video is not available". The reason is that the channel posting the original 365daband has been closed, making all related videos no longer accessible.
Regarding the incident of the MV "Bống bống bang bang" with more than 600 million views evaporating, musician Only C - the "father" and producer of the song has spoken out, saying that "Ms. Van's company (Ngo Thanh Van) has now stopped operating, so no one else manages the YouTube channel. I have also contacted the 365 brothers to find out, but until now it is still unclear how the incident happened".
The MV "Bống bống bang bang" by group 365 officially debuted on YouTube on June 27, 2016, 10 years ago.
This is the soundtrack of "Tam Cam: Untold Story", composed by Only C and Nguyen Phuc Thien, famous for its cheerful choreography and is one of the highest-viewed Vietnamese music videos.
As soon as it was released, the MV "Bống bống bang bang" quickly attracted attention thanks to its cheerful melody, simple lyrics, and fairytale content suitable for children. The cute choreography of the group 365 also helped the song spread strongly. In just over 6 months, the MV reached 100 million views - a rare number for Vietnamese music at that time.
Few people know that initially the 365 members did not expect this song, even only recorded it once and invested in the MV with a low budget. It is known that the group does not own copyright or profit from views.
After nearly 10 years, the MV Bong Bong Bang Bang is still considered a "national hit" of many generations of audiences, especially children's audiences. The song is continuously replayed on YouTube and once surpassed the 600 million views mark.
The song is even likened to the "Vietnamese version of Baby Shark" and has become one of the biggest hits associated with the name of group 365.
In addition to the original version performed by group 365, the song also has many cover versions on different platforms.
Before disappearing, the MV "Bống bống bang bang" was once the 4th highest-viewed music video in Vietnam, only after the MVs "Một con vịt", "Cả nhà thương nhau" and "A con cá sấu".
These are all children's songs with sustainable viewership growth over time, regardless of trends.
