Drama music causes storm on platforms
Mo bat cu nen tang nao, Facebook, TikTok, YouTube... ban co the bat gap tran lan nhung video duoc xay dung noi dung dua tren nhung cau hat dang “viral” nhu: “Co ay tot hon em a, co ta cung thuong anh a, bao lau dung xay nay phai thua mot nguoi thu ba...”, “Em viet thiep hong ten em thi dung nhung tai sao sai ten anh, ai cat to hong ai gieo tinh duyen ta nua vay”, hay phan lyrics (loi) “Sao gio day anh moi biet, em quan trong hon bat cu ai”...
These are all lyrics within the chorus of songs that attract millions of views and listens on digital platforms.
Fake pink card" composed by musician Luong Gia Hung is becoming a phenomenon on social networks. The line "You write a pink card with your name, that's right, but why is your name wrong?" has become the inspiration for a series of trends, "trending", and humorous meme videos on various platforms. Many famous artists are also participating in this trend.
The song "Em thua co ta" (I lose to her) is a young song that is "viral" (spreading) at a dizzying speed. This is a composition by Jin Tuan Nam. This song stands out with the lyrics "She is better than you, she also loves you...". This "dramatic" lyrics became the theme for editing content for thousands of videos across platforms.
More Than Anyone" is a Vietnamese-written song, adapted from the hit song "Bach Nguyet Quang and Not Chu Sa" from China.
This song is translated into Vietnamese lyrics and AI remixed with rock metal genre that has caused a storm on platforms. So many girls filming videos with fierce background music asked the question, "Why do you know now that you are more important than anyone".
The line "Em con nhieu thieu sot, dang co gang de hoan thien hon" (the original line "Anh con nhieu thieu sot, dang co gang de luong thien hon) is in the song "De anh luong thien", composed by young singer-songwriter An Clock, released in 2024, which is also a "trend" on social networks.
The lyrics with lyrics like spoken, relatively... rustic, with a life-like writing style, creating an atmosphere of arguments and conflicts between couples suddenly caused a fever, creating endless inspiration for the videos, with all kinds of different tragic and humorous scripts.
In early 2026, on social media platforms, music suddenly became "content" suggesting a series of trends, ways to create scripts, and creativity for videos.
The lyrics are not polished, do not use beautiful language, but they have the effect of creating immediate empathy, making anyone who listens easily attracted.
The story of "Em thua co ta", "Thiep hong sai ten" revolves around a love triangle, when "thieu tam" appears and breaks love.
This type of "drama" is always popular, and always has a special attraction for the majority.
Touching the psychology, although the language is very popular, "whatever happens, it happens", but the line, "She is like you, sacrificing everything for me, then being abandoned like a flower branch" makes listeners feel empathy, feel close, find "real life" in music.
Music and copyright stories on digital platforms
Looking at the trend of using music on social networks, it can be seen that audiences do not seek academicity, they want to find themselves, find stories around them in the lyrics.
Plus the easy-to-listen, easy-to-remember melody, the way AI is used to remix rock ballad, rock metal genres that are both poignant and fierce, making the video even more dramatic.
Viral music, music becomes "content" on social networks when it is storytelling, making listeners feel like they are listening to a true story (twin love, jealousy, resentment of an ex) - not listening to an artwork rich in images, rich in literary language.
When used and spread across platforms, these songs will bring in a large amount of copyright money for the author.
According to analysis from a representative of a unit specializing in collecting copyright fees for music authors, a song usually has 2 main copyrights, the copyright (composer) and the recording rights (producer). Besides, if a singer spends money to buy exclusive rights to this song, if anyone "covers" (re-sung) it, it also violates copyright.
On digital platforms, there will always be a technology device (content ID) that detects the melody of the original song (automatically collecting copyright fees to return to the composer). Even if AI remixes this song in any genre of music, devices on social networking platforms will still detect the melody of the original song to pay copyright fees to the author.
Many musicians have now authorized VCPMC - Vietnam Center for Protection of Music Copyright to collect copyright fees. VCPMC applies AI scanning technology to track copyright fees from websites, applications and online music streaming platforms.
When AI "covers" and imitates the singer's voice, arbitrarily remixes the arrangement for the song, this will be a "gray area" of copyright infringement on recording rights (for producers), infringing on singer's rights (when imitating the singer's voice).
In 2025, the National Assembly passed the Law on Artificial Intelligence, requiring products created by AI to be labeled. If labels are not attached or content is intentionally forged to evade copyright, they will be penalized.
Major record labels such as Sony, Universal and many producers and musicians in Vietnam are also strongly demanding the removal of "illegal" AI remixes if these remixes negatively affect the image of artists or do not share revenue.
