These are individuals whose knowledge extends from the secret to raising ornamental fish without changing water (rumoured to have some kind of miraculous algae), to the method of investing in stocks that only win, not lose. Do you ask about the global macroeconomic situation? They will give you an in-depth analysis, along with predictions for vegetable prices in the next three months. Are you wondering about Einstein's theory of relativity? They will explain in an easy-to-understand way that Einstein himself must authorize.
In particular, in this colorful world of social networks, they have more land to fight. A KOLs sell "magic detox" celery juice with a few vitamin C pills, so the whole world rushes to buy it, whether after drinking it, some people are green-faced because of allergies or just want to vomit from the horrifying smell. A financial guru said: Real estate in the suburbs is about to increase in price by 10 times! - immediately the people immediately plummeted their savings and borrowed money to rush into the race, forgetting that the suburbs still do not have asphalt roads.
It is worth mentioning that these knowing people often have incredible confidence. They talked about everything in a firm, unquestionable tone. Even if you accidentally give a wrong opinion, they will look at you with pitying eyes, as if you have just said something very ignorant. They can quot some un sentences of famous people (which are sometimes mis quoted), or tell a few self-experimented stories that sound very convincing (which are sometimes just a matter of their taste somewhere).
So why is this phenomenon happening? Perhaps it is due to the ease of information on the internet, making it easier for people to access knowledge (whether it is right or wrong) and giving themselves the right to judge everything.
It can also be due to the mentality of wanting to express oneself, wanting to be admired by others. Or simply a little "power illusion" when becoming a KOL.
But no matter what the reason is, meeting "knowing" people is sometimes quite interesting. They are also a gentle reminder that: This world is vast, knowledge is endless and sometimes, silence is golden. So, next time you meet someone who confidently affirms: "Flat earth" and "5G causes cancer", smile and think: "Oh, here is another "thorough" person!".