This achievement shows the significant attraction of horror - spiritual works in the context that the Vietnamese film market during the April 30th holiday is entering a competitive phase.
Previously, according to updated data, after only 3 days of early screening from April 16, the film quickly reached nearly 40 billion VND. Ticket sales reached more than 63,000 tickets, with nearly 5,000 screenings nationwide. Strong growth in the early days helped the film rise to the number 1 position in the revenue rankings.
Although positioned as one of the films released during the April 30th holiday, the producer has chosen an early screening strategy to avoid direct confrontation with competitors in the theatrical film market. This decision is considered reasonable as it helps the film take advantage of market space and create a media effect before entering the peak of the holiday.
The movie "Phí phông: Quỷ máu rừng thiêng" belongs to the horror and spiritual genre, directed by Do Quoc Trung. The film is inspired by folk legends about "ma lai" - a devil species appearing in the culture of the Northern mountainous people, with the characteristic of being human during the day but separating the head from the body at night to draw blood.
The story revolves around the journey of two trainee sorcerers, Con and Duong, played by Kieu Minh Tuan and Doan Minh Anh. Both step into the deep forest to rescue their mother from the curse of evil spirits, thereby gradually discovering secrets buried through generations in a remote village.
Besides the horror element, the film expands the storyline with a series of mysterious deaths, while incorporating psychological and local cultural elements. The participation of actors such as Diep Bao Ngoc, Meritorious Artist Hanh Thuy, People's Artist Bui Bai Binh, Meritorious Artist Quoc Tuan contributes to increasing the depth of acting and persuasiveness of the story.
Film experts believe that the initial revenue achievement of the film reflects the trend of audiences returning to Vietnamese horror films, especially works exploiting folk materials. This is considered a positive sign after a period of market stagnation.
However, maintaining box office heat in the following weeks is still a significant challenge, especially when the market enters its peak season with many new films released.
