First of all, the biggest advantage of the film lies in its distribution scale. With nearly 3,000 screenings per day, "Heo Nam Mong" has a clear advantage in coverage compared to its competitors. The large number of screenings helps the film reach a wider audience from the early days, creating momentum for rapid revenue growth.
Besides, this is a small number of horror movies during holidays, which also helps the work create a difference. The horror and scare elements bring a strong emotional experience, attracting young audiences and those who love this genre of film. In the context of a market with many choices of family or light entertainment, this direction helps the film clearly position the audience.
Another important factor is the spreading effect on social networks. Controversial segments, especially the tense dialogue scenes of characters played by Oc Thanh Van, quickly became topics of discussion. Although praise and criticism are intertwined, this attention has contributed to stimulating curiosity, attracting audiences to theaters to self-assess.
In addition, the film's content exploits family conflicts and life pressures, creating closeness with viewers. Although the script is still controversial, the dramatic and emotional situations are still enough to retain viewers in the early days of release.
Market factors cannot be ignored. This year's holiday does not have a "box office guaranteed name" that is strong enough to overwhelm, making the films almost equally started. In that context, "Heo Nam Mong" takes advantage of its release and media to rise to the top, although the gap with chasing films like "Pi Phong: Devil of the Sacred Forest" is not too large.
Currently, "Heo Nam Mong" is surpassing in revenue compared to its theater rivals such as "Anh Hung", "Dai tiec trang mau" or "Trum So".
However, "Heo Nam Mong" is still facing many controversial points. In which, the film crew's abuse of the scare element causes boredom and counterproductive effects on the audience. In which, the film revealing Tran Ngoc Vang's role too early also reduces the surprise for viewers.
