As soon as it aired, the historical drama "Chuc Ngoc" starring Truong Lang Hach and Dien Hi Vi became the focus of discussion on Chinese social networks. The work quickly reached a high level of attention thanks to a strong promotion campaign from the distribution platform, but at the same time also faced many mixed opinions about the content.
According to data from data tracking platforms, just a few days after broadcasting, the popularity of "Jade Axis" has increased rapidly, approaching the threshold considered a "blockbuster" of the platform. The broadcast market share also increased sharply compared to the first day of release.
Not only outstanding in data, the film also received a rare level of promotion. Before airing, the platform opened a separate introduction page, changed the application icon, and implemented many forms of promotion such as schedule booking notifications, broadcast schedule reminders, and prominent display locations on the homepage.
This level of support makes "Jade Axis" called "chief drama" by many audiences - a term referring to projects that are particularly prioritized by the platform in terms of resources and media. Films of this type often have a great advantage in coverage right from the broadcast, without waiting for word-of-mouth effects from the audience.
However, in parallel with high attention, the quality of the film's content has become a topic of debate. Some viewers believe that the film's pace is slow, lacks climax and there are no scenes or lines that really create an impression.
In addition, the film's setting and artistic design are also commented on as being too clean, lacking the life-like feeling often seen in historical films. The acting of the main characters also received many mixed opinions when it was said that it did not create depth for the characters.
However, many people still admit that the clear strength of the film lies in the appearance and the combination of the two main actors. Truong Lang Hach and Dien Hi Vi are assessed to have appearances suitable for the idol drama genre, creating a feeling of "coordination" on screen.
According to producers, idol dramas have different evaluation criteria compared to many other genres. In which, appearance factors, the attractiveness of the main couple and romantic emotions often play an important role in attracting audiences.
Many experts believe that this characteristic helps idol dramas have the ability to create high discussion even when the content is controversial. Even opposing opinions sometimes contribute to increasing the level of public attention.
From an industry perspective, "Axis of Jade" also reflects the trend of producing "pre-made blockbusters" in the Chinese television industry. Platforms are increasingly prioritizing projects with high success predictability, based on audience data, actor suitability and the availability of promotional resources.
In the context of a strongly competitive TV drama market, many platforms choose to focus resources on a number of key projects to ensure media attention and effectiveness.
