Towards the goal of promoting the cultural industry, the Vietnamese concert market is witnessing a clear boom.
Right after the 2026 Lunar New Year, Hanoi will welcome an outdoor performance event called "Dau Truong Sam", scheduled to take place on March 8, attracting 50,000 spectators at the Vietnam Exhibition and Convention Center (VEC, Dong Anh).
After attracting attention with the announcement of a capacity of 50,000 viewers, the organizers continued to reveal the performing artists, stage design and a series of community connection activities, which are considered a comprehensive start to this super concert.
The list of artists participating in "Dau Truong Sam" gathers nearly 20 names who are holding prominent positions in the Vietnamese music market.
The producer invested in inviting members of the "Best Five" group including 5 best "older brothers" of Hello Brother season 1 including Rhyder, Duc Phuc, Quang Hung MasterD. Besides, there was the appearance of Duong Domic, Phap Kieu and Erik - creating confrontations between music champions, runners-up of competitions in the first season of Hello Brother.
Participating in the large-scale concert at the beginning of 2026 is also champion Em xinh say hi Phuong My Chi with My My, Bich Phuong, Tang Duy Tan, bringing youthful colors.
On the stage performance line with rich stage experience, Rhymastic, Soobin Hoang Son, Bui Cong Nam, Kay Tran and S.T Son Thach - artists who came from "Anh Trai Vuot Ngan Chong Gai" are expected to bring performances that once stormed the "Anh Trai Vuot Ngan Chong Gai" show journey.
In addition, the concert also features newcomers such as Jaysonlei, Son.K - two prominent faces of Hello Brother season 2 - and the newcomer group UPRIZE trained according to the K-pop model, contributing to completing the multi-layered picture of the line-up (the lineup of artists participating in the program).
Previously, on the first day of connecting audiences, Sam Bus had the participation of Miss Vietnam 2018 Tieu Vy, along with Duc Phuc and Erik. The bus departed from the Opera House area, passing through many famous scenic spots of the Capital. On the journey, artists and fans sang, chatted, and created positive interaction moments connected by music.
According to the organizers, the bus tour is not only for promotion but also a way for Dau Truong Sam to shape the spirit of the program: the concert is not only wrapped up in a music night, but is a series of experiences connecting artists - audiences before, during and after the event.
Dau Truong Sam chose the art theme "Masterpiece of Light & Wind", inspired by two natural elements that create thunderous moments. According to the organizers, "wind" represents movement and the desire to break the limit, while "light" symbolizes the moment of explosion.
The concert is designed according to a visual experience model with outdoor fireworks, multi-layered lighting system, multi-touch visuals and a four-way performance line - maximizing the advantages of outdoor stages.
With a lineup of more than 20 artists, a series of audience connection activities such as bus tours, a rare duet stage model in Hanoi and a capacity of 50,000 spectators, Dau Truong Sam is expected to become the opening super concert for the new performance cycle of the Vietnamese market in 2026 - marking a shift from singer show thinking to experiential concerts, approaching developed markets in the region.
