Psy's super hit Gangnam Style and famous summer festival brand

DƯƠNG HƯƠNG |

Before being investigated for allegedly being involved in the use of psychopaths, Psy was Korea's most famous artist, famous for the hit "Gangnam Style".

The news that Psy is being investigated for suspected violations of Korean health service laws is causing a stir in public opinion.

The 48-year-old male singer - owner of the global hit song "Gangnam Style" - was accused of not going directly to the hospital for medical examination, but only receiving psychological medicine to treat chronic sleep disorders from doctors through managers and third parties.

Right before the scandal, Psy was still a top Korean music artist, with a busy schedule with performances and recordings of music reality TV shows in collaboration with many international artists.

Creating a miracle with Gangnam Style

Psy has been famous since the song "Gangnam Style" released in July 2012. With the meaning of the stage name "Psy" - an acronym of the word Psycho, meaning "soul" - the male singer from Gangnam created a cultural "storm" full of crazy at that time.

The overweight male singer, wearing fancy, arrange outfits, achieved unimaginable results thanks to the addictive song "Anh la phong Gangnam" and a seemingly silly horse-riding dance.

Gangnam Style is the first K-pop song to enter the US Billboard Hot 100 chart at No. 2. Psy is the first artist in the world to have a music video reach 1 billion views on YouTube, forcing the platform to change the set.

At a time when Kpop was struggling to penetrate the US market, Gangnam Style became a trend, bringing Psy coverage on US entertainment programs and late-night chats.

The Korean singer shocked everyone when he taught Britney Spears horse-riding dancing on Today's channel's " El Elle", followed by his performance of "Gangnam Style" with Madonna in New York (USA).

Gangnam Style paved the way for K-pop to reach global, promoting the strong development of Korean cultural wave. Currently, the MV "Gangnam Style" has reached 5.6 billion views, still holding the Kpop record.

Affirming the position of a leading Korean artist

After Gangnam Style, although he could not repeat that explosion once again, Psy still proved his appeal with a series of favorite songs thanks to his unique style such as Gentleman (2013), Hangover (2014), Father (2015), I Luv It, New Face, Love (2017), Celeb, That That (2022)...

In 2019, Psy became the "owner" when he founded the entertainment company P-Nation, currently managing artists Hwasa, Crush, Heize...

In particular, the male singer maintained his name thanks to the annual concert series "Summer Swag". Since 2011, "Summer Swag" has become one of the typical summer music brands in Korea, most famous for pouring water on the entire audience with giant water bottles, fountainers and water trucks.

In June this year, Psy turned "Summer Swag" into one of the hottest concerts of the summer when inviting G-Dragon (Big Bang) and Rose (Blackpink) to perform.

On August 29, Psy will meet the audience again on screen, through the role of MC with female rapper Megan Thee Stallion for the global music competition KPOPPED, co-produced by CJ ENM and Eureka Productions in the US.

DƯƠNG HƯƠNG
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