The Vietnamese film market enters the 2/9 holiday with a competition between three works "Summer vacation fears retirement", "Guardians - Mystery of King Dinh's tomb" and "Younger Son Overcomes Wealth".
Huynh Lap is having an advantage
According to box office data on August 29, Huynh Lap's "Summer Break Afraid of Retirement" continued to maintain its advantage when it grossed more than 2 billion VND per day, with 8,795 screenings. The total revenue of the film reached about 123 billion VND.
This figure creates a large gap compared to the remaining two competitors. However, "Summer Break Afraid of Retirement" has a significant advantage as it has been released in theaters before and accumulated revenue for a longer time.
Meanwhile, "Ho Linh Trang Si - Mystery of King Dinh's Tomb", marking Johnny Tri Nguyen's return to the Vietnamese screen after many years of absence, grossed more than 800 million VND on August 29 with nearly 1,500 screenings. The total revenue of the work currently reaches about 9 billion VND.
Quy Tu vượt giàu" directed by Nguyen Quang Dung recorded nearly 700 million VND, with nearly 2,000 screenings. The total revenue of the film reached about 6 billion VND.
If considering absolute revenue, "Summer Break Afraid of Retirement" is far ahead of its two competitors. Huynh Lap's film has surpassed the 100 billion VND mark before entering the holidays and continues to maintain its ability to make money.
This achievement helps Huynh Lap have another film that achieves hundreds of billions of VND in revenue after "Nha gia tien". The strength of "Summer Break Afraid of Retirement" lies in its humorous color, family story and relatively large audience group. This is also a film genre that has an advantage during holidays when families and groups of friends account for a large number of people coming to theaters.
However, the outstanding number of screenings also shows that "Summer Festival Afraid of Retirement" is being given more space by the cinema system. When the market enters the peak days of the holiday, the ability to maintain screenings will depend on the actual ticket sales of each film.
The notable trio competition
Ho Linh Trang Si - Mystery of King Dinh's Tomb" has an advantage in terms of historical, action and Johnny Tri Nguyen's return themes. This is a different color compared to the other two films. Achieving a daily revenue of more than 800 million VND with fewer screenings than "Quy Tu Vuot Rich" also shows that the work still has the ability to compete if it continues to be expanded in its screening schedule.
However, the producer of "Ho Linh Trang Si - Mystery of King Dinh's Tomb" has just decided to release a shortened version, reduced by about 20 minutes compared to the original premiere version after receiving feedback from the audience. The new version is expected to improve the pace of the film and the ability to reach viewers during the important period of the holiday.
In the opposite direction, "Quý tử vượt giàu" has an advantage from the name of director Nguyen Quang Dung and the cast of actors Thu Trang, Tien Luat. Comedy and family films are also suitable for the general audience during holidays.
However, with nearly 20,000 screenings, but daily revenue is lower than "Ho Linh Trang Si - Secret of King Dinh's Tomb", "Quy Tu Vuot Rich" needs to improve ticket sales speed if they want to increase screenings in the following days.
September holiday is still an important period that can change the box office balance. "Summer vacation fears retirement" is holding a great advantage in revenue and screening coverage, while "Hu Linh Trang Si - Mystery of King Dinh's Tomb" and "Quy Tu Vuot Rich" must compete not only in terms of audience but also in the ability to maintain and expand screenings.
