After controversies related to image rights, Son Tung M-TP released a new version of the MV "Come my way" called softer version (softer version).
Unlike the original version, which was mainly filmed outdoors, the new version is set in a coffee shop. Throughout the MV, Son Tung M-TP plays a guy sitting quietly alone, watching the flow of people passing by and recalling memories with his lover.
The music part is also refreshed in a more gentle and emotional direction. The song has a ballad color but still retains the afrobeats rhythm typical of the original.
According to noon update on July 14, the softer version of the MV "Come my way" has reached 2.1 million views. On the chart of 20 Vietnamese hottest videos on Youtube, this MV is currently ranked 2nd, below Hngle and Bao Anh's MV "Tim em".
With its inherent appeal, Son Tung M-TP is still expected to soon surpass Hngle and Bao Anh to rise to number one on the "Top trending" chart in the next few days.
However, at the present time, the original MV "Come my way" has shown signs of cooling down when it reached about 38 million views after more than a month of release.
Meanwhile, the "Come my way" version (softer version) mainly innovates in terms of orchestration and emotions, not creating much difference compared to the original, so it is not easy to create more attraction.
The music race is also becoming fiercer as a series of performances from two programs "Tinh Ha say hi" and "Anh Trai Vuot Ngan Chong Gai" continuously create a strong effect on social networks.
Ranked below Son Tung M-TP's MV are the MV "50 missed calls", "Im waiting for the person I love" of "Tinh Ha say hi".
Meanwhile, the talents of "Older Brothers Overcoming Thousands of Obstacles" also appeared in the charts with the songs "Nhức tiềm thức", "Move on", "Dạt vào tim em". The heat from reality TV shows makes the competition in the charts more fierce than ever.
In that context, if it were not Son Tung M-TP, it would be very difficult for a Vietnamese artist to maintain competitiveness when releasing new products.
The pressure of Son Tung M-TP is predicted to be even greater when the two programs enter the next Public Performance rounds, when the amount of discussion and coverage usually increase sharply.
Besides the MV's achievements, what the audience is most interested in is still Son Tung M-TP's comeback plan. Since "Come my way" was released, every move of the male singer has been closely followed by fans.
He repeatedly hinted at a "new chapter", raising expectations that he will soon introduce larger-scale projects, especially a studio album - something fans have been waiting for for many years.
The Vietnamese music market is entering a vibrant phase with a series of artists continuously releasing new products, many products are attracting attention, including Huong Tram's "Gái Nghệ" MV, or Bao Anh's "Tìm em".
When the market is vibrant and competitive, Son Tung M-TP's position is under even greater pressure.
