On his personal page, designer (NTK) Dac Thang shared that this is the first project he participates in in a completely new role - Fashion Director. He takes on the task of designing 4 looks, coordinating accessories and supporting details with Son Tung M-TP, marking a memorable creative milestone between the two.
The costume system in the project focuses on exploiting the oversized shape characteristic of the High-streetwear style.
The highlight of the first look lies in the wide-form jacket that is processed by chiffoned technique according to the diamond motif. This is a clothing structure reminiscent of traditional warm coats in Northern Vietnam, but restructured to suit the modern spirit.
The material element of heritage continues to be clearly shown in the second look when the designer incorporates brocade fabric pieces. The hand-woven patterns of ethnic minorities are arranged randomly on the body of the shirt using patchwork techniques. The costumes use natural color palettes such as indigo, brown combined with abrasive effects to create roughness and dust.
In the next scene, the costumes aim for sophistication through handmade embroidery details. Dac Thang chooses Vietnamese ancient motifs such as stylized cloud and water wave patterns to embroider along the collar and wrist.
The embroidered thread has a light gloss, creating a natural light-catching effect under the lighting system of the studio.
The final look is a form test when combining traditional áo đối khâm and Western long coats. The asymmetrical pleats and waist belt details create a structure similar to traditional costumes, but are deployed on a solid material background such as denim and rough leather.
Besides the costumes, the accessory coordination plays a role in completing the overall image story. The system of collars, rings and silver earrings in the project are custom-made with angular cuts, simulating ancient geometric motifs.
The meticulousness is also shown through small details such as a rope-knitted belt, a bandana scarf with peacock blanket patterns and the technique of knotted shirt straps in the traditional style.
Looking back at Son Tung M-TP's style journey, if previous products such as "Run Now" or "Give Me You" were often associated with luxury "full set" outfits from Western fashion houses, then the image in this project marks a profound transformation.
Eye-catching no longer comes from wearing expensive items, but lies in the mindset of restructuring and redefining heritage materials. Putting Vietnamese traditional elements into the shape of streetwear identity has created an appearance that is both edgy and dusty, much more flashy than the previous, while affirming a mature artist ego, knowing how to use fashion as a language to tell the cultural story of their own generation.
