Since the scandal of terminating her contract last year, although Trieu Lo Tu still tries to maintain her appeal with livestreams and offline activities, many people think that she is very difficult to regain her previous glory.
Especially in the context of the gloomy film market, the opportunity for Trieu Lo Tu to participate in new projects is considered to be increasingly scarce. For an actress, if there is no source of films to act in, her career is almost deadlocked.
Previously, Trieu Lo Tu was considered by platforms as a "rating guarantee", continuously receiving invitations to take on the female lead role in large-scale ancient and modern projects, almost being able to freely choose scripts.
Thanks to her sweet image, natural acting and high public recognition, she firmly stands in the top group of young actresses born after 1995 and is assessed by industry insiders as a face that ensures attractiveness for movies.
However, according to the media, Trieu Lo Tu herself has lost the golden stage of her career. Currently, high-quality projects are no longer sought after, and she does not want to accept normal projects.
Most of the film resources in China are currently in the hands of management companies and large corporations. Broadcasting platforms often prioritize assigning roles to artists who are highly appreciated by them to ensure the project goes smoothly, in which the artist's reputation is the top factor considered.
After information related to her depression causing the film crew to change plans, along with the controversial termination of her contract with her management company, although not entangled in legal or ethical issues, Trieu Lo Tu is still considered a high-risk artist, making many partners hesitant to cooperate.
In the context of a difficult market, the scripts that reach Trieu Lo Tu are currently mainly low-budget online movies or less noticed supporting roles.
These projects did not receive much promotional support from the platform, and the coverage was also very limited, making it difficult for her to maintain her position in the industry.
Outwardly, Trieu Lo Tu still often reassures fans during livestreams, but in reality, to maintain her heat, she is forced to shift her focus to music performances, livestream sales and commercial advertising activities, relying on the number of loyal fans accumulated over many years to maintain her influence.
However, most of her advertising contracts are currently short-term, and the remuneration regime is no longer the same as before.
To expand revenue and compensate for the gap in her career, Trieu Lo Tu is said to have focused on strongly developing digital content. In addition to livestreaming, she regularly shoots personal vlogs, combining advertising in videos to increase income. Although not lacking money, her career is no longer as brilliant as before.
Looking at Trieu Lo Tu's current choices, although in appearance she still maintains her popularity and stable income, those are only temporary solutions.
This development model only solves short-term problems, not long-term solutions. With an actress who is well-trained and built a name thanks to film works like Trieu Lo Tu, if she is attached to the ecosystem of online content creators for too long, the gap between her and mainstream films will widen.
When leaving film crews for a long time and lacking typical works, the audience's sympathy as well as recognition from professionals may gradually decline.
