Blackpink's Jisoo appeared at Tommy Hilfiger's show during New York Fashion Week Spring/Summer 2025. Here, the Korean superstar attracted significant attention with her luxurious, youthful appearance, receiving praise from netizens and fashion experts.
Her presence at the event was key to boosting the brand financially, as according to media and fashion/influencer analytics website, Lefty, Jisoo was ranked as the number 1 influencer at "New York Women's Fashion Week SS25".
She has an earned media value (EMV) of $8 million, which also helped Tommy Hilfiger dominate the list of top brands at Fashion Week with an EMV of $56.4 million.
Additionally, Jisoo was the most mentioned celebrity during New York Fashion Week Spring/Summer 2025, with her hashtag #jisooxtommyhilfigerss25 being used over 243,579 times, even higher than the main hashtag of the major event in New York.
