Ho Chi Minh City increases tourism attraction with cultural experiences

THANH CHÂN - NGỌC ÁNH |

From art performance programs imbued with Vietnamese identity to night tours, food tours or local cultural experiences, Ho Chi Minh City is constantly innovating tourism products to retain tourists.

Coming to Vietnam for the first time, Leila Bell and her husband - a New Zealand tourist - chose Hello Show as the highlight in their journey to explore Ho Chi Minh City at night. The female tourist was impressed with contemporary orchestrated folk music, a stage space rich in art, Vietnamese cuisine and the skillful performance of the artists.

I really like this performance. If you come to Ho Chi Minh City for the first time, this is a very worthwhile experience to try. Food is delicious, the program is beyond expectations. Music, lighting and stage images are all very attractive, bringing a deep feeling" - Ms. Leila Bell shared.

Mr. Tran Minh Hoang - Sales Director of Chao Show - said that this is a multi-sensory experience model. After more than 1 year of operation, the program has welcomed about 30,000 visitors.

We want Hello Show to not only be an entertainment program but also to become a place to spread Vietnamese culture to the international community" - Mr. Hoang shared.

Not only Chao Show, many experiential tourism products in Ho Chi Minh City are also being renewed to increase attractiveness. The city's tourism industry is promoting demand stimulation, developing new products; and at the same time encouraging businesses and localities to exploit local potential, forming unique tourism products.

In which, night tourism products continue to attract tourists such as the "War Zone Moon" night tour at Cu Chi Tunnels historical relic site, "Retro Rides Saigon by Night" or "Cho Lon Night Tour" are being upgraded to promote the cultural and economic values of the night in the Cho Lon area.

In addition, the product "Admire the city from above by helicopter" initially received positive feedback from the market, especially international customers.

Mr. Pham Anh Vu - Deputy General Director of Viet Tourism Company - said that the business has prepared carefully for Ho Chi Minh City tours, not only serving the needs of inner-city tours but also connecting inter-routes, welcoming guests from provinces to the city.

In the coming time, the Ho Chi Minh City Department of Tourism will continue to focus on developing community tourism, ecotourism and night economy products.

At the same time, promote promotion and preparation for many major events such as the 20th Ho Chi Minh City International Tourism Fair - ITE HCMC 2026.

THANH CHÂN - NGỌC ÁNH
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