Wanted faces
According to QQ, in the first month of 2026, actress Trieu Lo Tu had many new brand representative contracts.
In just half a year, Trieu Lo Tu has held 6 "high-quality" representative contracts. The density is so dense that people in the industry also have to joke: "Does your sales team need to sleep or not?".
According to the media, the surprise not only revolved around Zhao Lusi's "abundant resources", but also caused discussion about brands "breaking the rules" for a young Chinese actress.
Trieu Lo Tu is one of the "95 Little Stars" who was once mocked for "only knowing how to act in sweet romance movies", now she can make Charlotte Tilbury break the rules, previously the studio mainly prioritized faces with maturity in image and age.
Fila Fusion, which is always cautious, has bet on Trieu Lo Tu in the peak of the new year to show off her trendy sports style. Even, the beauty "Tinh Han San Lan" made Chuu - a Korean fashion brand - award her the title of first global ambassador.
People in the industry believe that Trieu Lo Tu's highlight is that she has never let her "sweet" image bind her. With each brand, the actress always tries to transform to suit. In the context that the image of an artist is increasingly framed, this versatility has become Trieu Lo Tu's strength.
The most surprising thing is the contract with the game "Supernatural Action Team" recently announced. In the video, the personality and mysterious image contrasts strongly with Trieu Lo Tu's past sweet image.
The character costumes introduced by the actress recorded 8 million players registering within just 24 hours of launch. Many comments wrote: "I'm playing horror games on my phone because of Trieu Lo Tu".
Strategy to build a loyal fan community
Trieu Lo Tu's fan community has long overcome the elementary stage such as "controlling comments, plowing data", and has evolved into "using based on trust".
The loyalty rate of 96.7% of fans is not based on inflated figures, but comes from the "image-inheritance" of Trieu Lo Tu for many years - a girl who frankly loves hot pot and likes to complain in front of the camera, but behind the camera is an ordinary person, sharing cheap masks and complaining about fatigue when filming during livestreams.
This authenticity builds trust between artists and fans, making them believe that "whatever she introduces is worth buying".
The explosion of Jorya dresses is a typical example. 18--25 year old girls in the third-tier city were not target customers of this high-end women's fashion brand, but because Trieu Lo Tu wore the brand's dress in a movie, fans were willing to spend several thousand yuan to buy it.
Some fans said: "Not chasing trends, but because I see her dressed beautifully, and moreover, she usually also uses popular clothes, so introducing her is probably really pleasing.
This "value of trust" has led to sales of Trieu Lo Tu's promotional products far exceeding other stars: Skechers sweaters sold out in three days, Chuu dresses "out of stock" to the point of needing pre-orders, Charlotte Tilbury foundation achieved record sales in Asia after being introduced by her.
In the commercial competition of the 95s, Trieu Lo Tu's breakthrough strategy is very clear, she does not chase after luxury brands, but only chooses brands that can create empathy with young people.
Her representative list has both an international luxury brand, a public brand, and sports and game brands. Covering many fields is not blind expansion, but precise positioning, because the consumer views of the Z generation are very diverse and realistic.
The "feeling of authenticity" brought Trieu Lo Tu a victory. She did not try to build a "perfect idol" image, but turned her "imperfect" things into advantages, making her from a "star" to a "friend of young people".
