Why can Rose break the platforms' algorithms?

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Korean audiences believe that Rose and Bruno Mars' song "APT." is breaking the platforms' algorithms, proving the influence of a global hit.

On a Korean online community, a post said: “Both Instagram Reels and YouTube Shorts are flooded with Rose-related content whenever you scroll through. Rose has completely swallowed the Korean algorithm right now. She reigns as the top female solo artist.”

This comment is agreed by many people, recognizing "APT." as the biggest hit of Kpop in 2024. Many even believe that Rose's "APT." is one of the history-making Kpop songs with the "most" coverage to date.

“APT.” is a global hit.

Rose is having the most brilliant achievements in her solo career after 8 years of debuting with Blackpink.

She set a new record for Korea as the first K-pop artist to top the global Apple Music chart. At the same time, “APT.” swept the Top 1 of many major music charts such as Spotify Global, iTunes Global, YouTube Global.

In the 5 largest music markets in the world (USA, Japan, UK, Germany, China), Rose is dominating the top music platforms and charts.

Rose va Bruno Mars tren trang bia nhung danh sach phat lon nhat cua Spotify va Apple Music. Anh: X
Rose is on the cover of Spotify's biggest playlist - Today's Top Hits, and is the first K-pop artist to be on the cover of Apple Music's top playlist Today's Hits.

In the US, “APT.” topped the Spotify chart for five consecutive days. Rose set a record for the most days spent at #1 by a K-pop song on Spotify US.

In Japan, “APT.” also climbed to number 4 on Spotify and Apple Music platforms.

In the UK, a music market that is always strict and demanding for foreign artists, “APT.” debuted at number 4 on the official singles chart, becoming the highest-ranking song by a female Kpop artist in history.

In Germany, “APT" debuted at number 11 on the official singles chart. It is currently the highest-charting song by a K-pop solo artist.

In China, the song “APT.” also ranked No. 1 on major music charts such as KuGou, QQ Music, Apple Music, NetEase Music…

Rose has a complete victory, because “APT.” is also creating a fever in her home country of Korea. The song is No. 1 on YouTube Music - the music platform with the largest market share in Korea.

It also topped the real-time charts of top platforms including Melon, Bugs, Genie, Flo. Achieved “Real Time All-Kill” certification for 155 hours, as of October 25.

With 2.3 billion views after 1 week on Tiktok, "APT." is the song that broke the record for the biggest debut week in Tiktok history, surpassing Miley Cyrus' hit "Flowers".

The music video for “APT.” has now surpassed 140 million views on YouTube, making it the fastest music video to reach this milestone in 2024.

Rose dua yeu to Han Quoc vao “APT.“. Anh: X
Rose brings Korean elements to “APT.“. Photo: X

Elements for Overall Success

Platform algorithms are what suggest content to each user. Thanks to its overwhelming success, Rose and Bruno Mars' "APT." is said to be breaking algorithms in South Korea.

First of all, the pop-punk song “APT.” is a musical color that the public has never seen from Rose. British music magazine NME gave “APT.” a perfect score of 5/5 and commented that Rose has made a great step forward, showing her best voice ever.

Many YouTubers admitted that they liked “APT.” from the first listen, because of the catchy melody, attractive vocals, and the chemistry between the two singers.

Bruno Mars is a talented artist who has won 15 Grammy Awards and is currently the world's top pop star. This also gives Rose an advantage.

In particular, Korean audiences are proud that “APT.” was inspired by a popular drinking game in Korea called “Apartment.” The Korean pronunciation of “apateu” was kept intact as a tribute to the Blackpink member’s roots.

That's why, even though it's an English song, "APT." still swept the domestic charts.

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