Data from Traveloka - the leading travel platform in Southeast Asia shows that the number of customers booking domestic tourism services is growing strongly. Vietnamese tourists are increasingly prioritizing high-quality sea and island tours, vacations in major cities (staycation) and journeys associated with events and festivals, bringing outstanding experience value.
What we record this summer is the image of a generation of Vietnamese tourists who are more proactive and intentional in planning their travel, considering domestic trips as an important part of lifestyle and the need for energy regeneration.
Whether it's building a trip with a focus on the Da Nang International Fireworks Festival, or finding a sea and island vacation in Phu Quoc, Traveloka's role is to make the journey simpler and more convenient. Through a comprehensive integrated platform, we bring a more easy experience in each step of planning, from connecting with air services to high-quality accommodation options at the destination." - Ms. Huynh Thi Mai Thy - Director of Traveloka Vietnam shared.
According to Traveloka's market analysis, domestic travel demand in June and July mainly focuses on prominent coastal destinations and major urban centers such as Da Nang, Phu Quoc, Ho Chi Minh City and Hanoi. Tourists are increasingly tending to choose routes associated with high-class resort ecosystems, unique cultural events and convenient transportation connections, by road and air.
While domestic tourism continues to play a dominant role, regional data from Traveloka also recorded significant interest in international travel, driven by large-scale entertainment events, music festivals and international tours at nearby destinations.
Thailand continues to be the most popular international destination for Vietnamese tourists, while Singapore and Malaysia respectively hold the second and third positions in the list of most interested foreign destinations.
Responding to this trend, Traveloka is implementing the program "Mega Sale 6/6 - Summer Deals Up to 666K" from June 1st to June 7th, 2026, bringing a series of attractive offers for air tickets, hotels and tourism activities throughout the region:
Air ticket promotions: Hunting for air tickets at attractive prices from only VND 666,000.
Hotel & tourism promotions: Receive up to 50% discount for hotels and the Buy 1 Get 1 program for tourism products.
Daily Flash Sale (1-7. 6): Welcome a series of deep promotions in two golden hours each day from 11:00 – 13:00 and 20:00 – 22:00.
Peak Day accumulated coupons (June 4-6): Receive additional accumulated coupons along with regular Flash Sale offers, helping to optimize costs for peak summer travel plans.
