Seizing the opportunity to promote the image and people of Khanh Hoa internationally

Bình Quý |

Khanh Hoa - The 73rd Miss World Finals (Miss World 2026) has created an opportunity for the locality to promote its image, culture and people to international friends.

The Miss World 2026 contest takes place from August 20 to September 5, with many experiential activities in Khanh Hoa. In particular, the final night is held at April 2nd Square (Nha Trang ward), contributing to bringing the image of the Land of Agarwood closer to the international public.

Spreading images through experience

In the Miss World 2026 series of activities, the image of Khanh Hoa appears throughout the journey of the competition. With 111 contestants from many countries, each activity in the locality can become a "touch point" with the international public.

Through the practical experiences of the contestants, images of the sea, landscapes, culture and local life are introduced in a natural and close way. Stories, images, videos and memories of each contestant after the trip can continue to contribute to spreading the image of the destination.

In recent days, the beauties participating in Miss World 2026 have visited the National Special Relic Ba Po Nagar Tower, Hon Chong scenic spot, Khanh Hoa Museum, Thai An Confucian Village, Bau Truc Pottery Village, My Nghiep Brocade Weaving Village and Anara Binh Tien Tourist Area.

At the Ba Po Nagar National Special Relic, contestants learned about the techniques of building Cham temples and towers, enjoyed folk dances and traditional music.

At Bau Truc Pottery Village - one of the oldest craft villages in Southeast Asia, included in UNESCO's list of intangible cultural heritage in need of urgent protection - contestants directly experience making pottery by hand, without using a rotating table, under the guidance of local artisans.

111 thí sinh Miss World 2026 trải nghiệm văn hóa Việt tại khu du lịch Nha Trang Xưa. Ảnh: Hữu Long (chụp tháng 9.2026)
111 Miss World 2026 contestants experience Vietnamese culture at Nha Trang Xua tourist area. Photo: Huu Long (taken in September 2026)

Expecting to increase destination attraction

Mr. Nguyen Long Bien - Standing Vice Chairman of Khanh Hoa Provincial People's Committee - assessed that hosting Miss World 2026 is in line with the development orientation of Vietnam and Khanh Hoa, promoting people, the spirit of compassion, community responsibility and sustainable development.

According to Mr. Nguyen Long Bien, through the contest journey, contestants have the opportunity to experience nature, culture, cuisine and life in many localities. Thereby, contributing to promoting the image of Vietnam, especially Khanh Hoa, to the international public.

Provincial leaders expect that after the competition, more and more tourists and international friends will choose Vietnam and Khanh Hoa as destinations to explore, experience and cooperate.

After the event, Mr. Nguyen Long Bien sent congratulations to the Miss World 2026 Organizing Committee for successfully organizing the contest; and congratulated the new Miss World, 1st runner-up and 2nd runner-up for achieving high results at the contest.

Standing Vice Chairman of Khanh Hoa Provincial People's Committee highly appreciated the efforts and professionalism of the Organizing Committee and the companionship and coordination of agencies, units, and localities in the process of implementing activities in Khanh Hoa.

Người đẹp Miss World 2026 có các hoạt động tại Libera Nha Trang. Ảnh: Hữu Long
Miss World 2026 beauty has activities in Libera Nha Trang. Photo: Huu Long (taken in September 2026)

From the effect of the contest, provincial leaders expect the Misses and Runners-up to continue to promote their roles and spread the human values of Miss World through community, cultural, and social activities in Vietnam and many countries around the world.

Thereby, contributing to maintaining the spread of the contest, strengthening connectivity and bringing the image of Khanh Hoa closer to international tourists.

Bình Quý
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