Domestic tourism demand increases sharply before Tet 2026

Minh Anh |

Ho Chi Minh City - Planning Tet tourism to help Vietnamese tourists access better prices and more diverse tourism products during the peak season of the year.

In the context of increasing Tet travel demand, tourists are preparing early to hunt for better prices, avoid overload during peak season and create meaningful journeys. From choosing suitable destinations, budget management to building memorable activities, careful preparation is gradually shaping how Vietnamese tourists plan for the 2026 Tet holiday.

Domestic tourism demand increases sharply before Tet 2026. According to Traveloka's internal data, searches for Hanoi increased 1.8 times compared to December, showing that the Capital is still the top choice of tourists thanks to vibrant cultural activities, traditional festivals and bustling Tet atmosphere. Meanwhile, Ho Chi Minh City, Da Nang, Da Lat and Phu Quoc recorded more than double the search volume compared to the previous month, reflecting the sustainable attraction of destinations that harmoniously combine culture, nature and entertainment.

Notably, among domestic destinations, Nha Trang stands out with a search increase of more than three times compared to the previous month. This rapid growth shows the increasingly clear trend of Vietnamese tourists in choosing coastal resorts, aiming for relaxation and health care, as a gentle way to start the new year after the busy year-end period.

International tourism demand in neighboring countries is also increasing significantly. Familiar cities such as Bangkok and Kuala Lumpur recorded double the search volume compared to December. Meanwhile, Seoul and Singapore increased nearly three times, showing that Vietnamese tourists still prioritize destinations with vibrant urban areas, diverse cuisine and many activities suitable for families, with short and convenient flight times.

Mr. Charles Wong - Vice President of Trade of Traveloka shared: "Planning Tet travel early is gradually becoming a popular trend as tourists seek better prices, more choices and higher flexibility. Tet is also the most meaningful tourist season of the year and Vietnamese tourists want to have a seamless experience in implementing their plans.

Traveloka is built on the increasingly changing needs. With thousands of routes, a diverse list of hotels and resorts, selected local experiences, convenient payment methods and exclusive Tet offers, we want to bring comprehensiveness and convenience to tourists. Whether it's a family trip to Nha Trang or a short vacation in Bangkok, Traveloka is the only application connecting all travel needs in one platform.

To support this trend, Traveloka has launched the 2026 Tet Campaign, taking place from January 25 to February 28, bringing a series of incentive programs, interactive activities and comprehensive travel solutions to make planning for the Tet holiday easier, more economical and more complete.

Flash Sales Promotion Code daily: 11:00 – 13:00 and 20:00 – 22:00 discounts up to 50% (excluding accumulation); Golden Hour Promotion Codes worth 88,000 VND, 888,000 VND and 1,888,000 VND, applicable to the minimum spending level depending on each product and service.

Promotion code applies throughout the day; Promotion code for each product (not cumulative); Hotel & Experience combined Promotion code worth 188,000 VND (can be cumulative); Group airfare booking Promotion code (not cumulative); Promotion code from bank and brand partners (not cumulative).

Shuffloka interactive activity from January 7 - March 1 to have the opportunity to receive accumulated promotion codes up to 1,888,000 VND for air tickets, hotels and Experiences; Receive Traveloka Gift Voucher worth 10,000 VND, 20,000 VND and 50,000 VND.

Minh Anh
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