Moc Chau kicks off the year of tourism with "Hoa season appointments

Trường Sơn - Trung Hải |

Son La - On January 17th and 18th, Moc Chau ward launched the 2026 tourism year and the "Year of Flowers" program, attracting a large number of tourists with a series of unique activities.

Moc Chau is bustling with the atmosphere of the "Year of the Flower Season" festival with a brilliant flower car parade. Ten flower cars are elaborately decorated by businesses, tourism and agricultural cooperatives, introducing typical flowers and agricultural products such as peach blossoms, plums, ban, cabbage, wild sunflowers, strawberries, oranges, roses...

Cac xe hoa dieu dien ruc ro sac mau trong Chuong trinh “Moc Chau – Hen uoc mua hoa”. Anh: Trung Hai
Flower cars parade with brilliant colors in the "Moc Chau - Flower Season Rendezvous" program. Photo: Trung Hai

The car convoy departed from 8.5 Square, parading through the central streets, Ban Ang pine forest, National Highway 6 and National Highway 43, attracting a large number of people and tourists to follow, creating a vibrant atmosphere throughout Moc Chau plateau.

Hoat dong dieu dien xe hoa cua HTX Du lich Hang Tau. Anh: Trung Hai
Flower car parade activity of Hang Tau Tourism Cooperative. Photo: Trung Hai

The highlight of the program is the art night "Moc Chau - Passionate about the Flower Season", including two parts "Moc Chau is full of flowers" and "Love Story of Ban", recreating the beauty of nature, culture and unique folk stories of highland ethnic groups.

Along with that, many traditional performances such as H'Mong folk khen dance, Thai folk xoe dance, Muong folk sap dance... create a space for cultural exchange and community connection.

Cac tiet muc trong chuong trinh nghe thuat “Moc Chau – Dam say mua hoa”. Anh: Anh Duc
Performances in the art program "Moc Chau - Passionate about the flower season". Photo: Anh Duc

Also at this time, Moc Chau ward also organized a photo contest "Check in Moc Chau - See you in the flower season 2026" and the activity "Scanning QR codes to check in and accumulate points at 9 typical tourist destinations", encouraging tourists to experience and spread local images.

Du khach va nguoi dan check in tai su kien “Moc Chau – Hen uoc mua hoa”. Anh: Trung Hai
Tourists and people check-in at the "Moc Chau - Flower Season Rendezvous" event. Photo: Trung Hai

Ms. Nguyen Thi Hoa, Chairwoman of Moc Chau Ward People's Committee, said that the "Flower Season Rendezvous" program contributes to promoting tourism potential, attracting tourists to Moc Chau in the season of mustard flowers, plum blossoms, cherry blossoms and ripe strawberries, thereby promoting socio-economic development in the locality.

Nguoi dan va du khach chup anh cung hoa man, hoa cai tai phuong Moc Chau. Anh: Anh Duc
People and tourists take photos with plum blossoms and mustard flowers in Moc Chau ward. Photo: Anh Duc

Sharing her feelings, Ms. Mai Phuong Thuy, a tourist from Hanoi, said that her family was particularly impressed with the vibrant festival atmosphere and the beauty of the flower season and experiential activities in Moc Chau.

Trường Sơn - Trung Hải
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