Venezuelan women, regardless of social class, pay special attention to physical beauty. Statistics show that they spend about 20% of their disposable income on beauty, even in the context of the majority of the population facing economic difficulties.
In the eyes of many Venezuelan people, appearance and neatness are considered an important part of life, not only for beauty queen contestants. Even women who do not participate in beauty contests are well aware of taking care of their appearance, because it is considered a way to show self-respect and expand opportunities in work, communication and marriage.
A popular view in Venezuelan society is that beauty is not a privilege of the upper class, but is something that ordinary people can also pursue through training, discipline and serious investment. This thought has helped beauty contests penetrate deep into life, beyond the scope of the stage.
Miss Venezuela is therefore not just a contest, but is considered a "national export product", contributing to bringing the country's image to the world.
Venezuela's success on the international beauty map does not come from luck. Behind the crowns is a strict selection and training process, standardized over decades.
Every year, thousands of girls across the country are screened, but only about 20 of the best are selected for the Miss Venezuela Academy. Here, they undergo a training course lasting about 6 months with high intensity, almost like a "professional training camp".
Contestants are comprehensively trained from walking, communication, stage performance to personal style, discipline and communication skills with the media. The ultimate goal is to create confident women who can shine in front of international lenses. In addition, strict diets and high-intensity training are also one of the training factors. The ideal body shape that many contestants aim for is a measurement of 90 - 60 - 90cm.
Miss Venezuela is not just a beauty pageant, but a large-scale entertainment program, often staged like a musical. Contestants have to sing, dance and perform complex dances throughout many months of preparation.
The final night of Miss Venezuela usually attracts about 80% of television viewers nationwide. Each victory in international arenas is welcomed by the people as a national pride, similar to victories in sports.
The combination of multi-ethnic genetics, social views that value appearance and a professional training system has helped Venezuela create a superior advantage. This country has continuously won many titles at the world's largest beauty contests, becoming a model for many Latin American countries.
From an objective perspective, the beauty industry has brought Venezuela many parallel values, both in terms of image and socio-economics. In the context of the country facing many difficulties, beauty achievements contribute to building and maintaining Venezuela's image on the international stage in a positive direction.
At the same time, this sector creates jobs and livelihoods for many workers in the training, fashion, media and advertising industries. More importantly, the beauty industry also brings social hope, especially for young women, when it shows that people with normal backgrounds still have the opportunity to rise up and change their lives through effort and training.
